100 Useful Tags To Deploy In An E-Commerce Site

Published on October 27, 2017 - by Softcrylic under Analytics

While running multi-channel marketing campaigns, businesses deploy lots of Sophisticated Digital Marketing Tools to engage global customers and exchange value. Relying on Technical Expertise to manage these diverse tech stack becomes chaotic and limiting the growth potential. Tag Management serves Digital Marketers’ with advanced insights on visitor tracking, behavioral targeting, remarketing, personalization and data validation.

Your Website

  • Home Page
  • Shop Page
  • Product Page
  • Cart Page
  • Checkout Page
  • Thank You Page

How to read this Blog post?

Tag Element

  • The “Web Element” you need to Tag

Tag Insights

  • The “Insights you” get by Tagging the element

Businesses deploy 100s of 3rd party Tags and Custom Tags to better understand online customer behavior and engage in real-time. In this Blog post, we have listed 100 tags that an E-Commerce business can implement on their website to deliver superior shopping experiences.

Home Page

  1. Site language
    • User Preferred Language
    • Location Vs Localization
  2. Track Orders
    • Delivery Status Update
    • Tracking Behavior
  3. Navigation Menu
    • Most Accessed pages
    • Exit Page
  4. Advanced Search
    • Preferred Product Category
    • Filtering Criteria
  5. Promotional Campaign
    • Campaign Performance
    • Product Affinity
  6. Blog
    • Blog Topic
    • Content Planning
  7. Help Center
    • Origin of Help Request
    • Help Mode Selection
  8. Newsletter Subscription
    • Content Performance
    • Conversion Channel
  9. QR Code Order Tracking
    • Device Traffic
    • Scanning Accuracy
  10. Regional Site
    • Customer Demographics
    • Geography Traffic
  11. Mobile App Download
    • Origin of Download
    • Download Completion
    • Device Type
  12. Login / Sign-in
    • Login Attempts
    • Login Frequency
  13. Sign up/Register
    • Device Types
    • Demographics
  14. Gift­ Certificate
    • Additional Revenue Channels
    • Promotion Planning
  15. Search
    • Buyer queries
    • Result Optimization
  16. Video
    • Audience Engagement
    • CTA Success Rate
  17. Live Chat
    • Agent Performance
    • Chat Queries
  18. Seller Registration
    • New Offering Expansion
    • Successful Form Completion
  19. Affiliate Sign-up
    • Product Category
    • Affiliate Profiling
  20. Store Locator
    • Store Location
    • Stock and Delivery Planning

Shop Page

  1. Search Filters
    • Buyer Queries
    • New Products Roll-out
  2. Sub Categories
    • Buyer Preference
    • Product Planning
  3. Category ID
    • Category preference
    • Retargeting
  4. Category Name
    • Inventory Planning
    • Better Purchase Deals
  5. Product Detail/Description
    • Preferred Product
    • Products Demographics
  6. View Category
    • Category Preference
    • Media Planning
  7. Promotional Banner Ads
    • Offer Prioritization
    • Campaign Optimization
  8. Product
    • Product Affinity
    • Better Promotion
  9. Pop-Up
    • Compelling Call to Action
    • Buyer Behavior
  10. Offer Category
    • Offer Prioritization
    • Campaign optimization
  11. Offer Alerts Sign-up
    • Campaign Planning
    • Targeted Promotion
  12. New Product Alerts Sign-up
    • Customer DB
    • Segmentation
  13. Buy Product
    • Trending Products
    • Campaign Optimization
  14. Filters
    • Customer Preferences
    • Personalization
  15. Pagination
    • Product Positioning
    • Prioritization
  16. Brand Stores
    • Brand Preference
    • Better Bargains
  17. Time based offers
    • Research Validation
    • Buyer Behavior
  18. Add to Cart
    • Customer Preference
    • Top Selling Products
  19. Add to Wishlist
    • Buyers Affinity
    • Future Procurement

Product Page

  1. Backorder
    • Stock Planning
    • Product Preference
  2. Product Name
    • Retargeting Validation
    • Campaign Accuracy
  3. Product_Id
    • Customer Retargeting
    • Campaign Planning
  4. Customer Ratings
    • Best Rated Products
    • Loyal Customers
  5. Customer Reviews
    • Sentiment Analysis
    • Better Customer Support
  6. Exchange Option
    • Return Handling
    • Reverse Logistics Planning
  7. Supplier Info
    • Vendor Reliability
    • Vendor Loyalty
  8. Offer Details
    • Offer Planning
    • Offer Relevance
  9. Add to cart
    • Cart Abandonment
    • Trending Products
  10. Zip Code Availability
    • Logistics and Delivery Planning
    • Warehouse Planning
  11. Bundled Products
    • Discount Plans
    • Cross-Selling
  12. Add to Favorite
    • Product Preference
    • Campaign Planning
  13. Product Specifications
    • Revenue abandonment
    • Re-Marketing Opportunities
  14. Where to Buy
    • Audience Demographics
    • Distribution Planning
  15. Related Products
    • Customer Preference
    • Bundling Ideas
  16. Add to Compare
    • Competitive Insights
    • Better Deals
  17. Product Images and Video
    • Product Engagement
    • Time Spent on Video
  18. Customize Product
    • Customer Preference
    • New Product Ideas
  19. SKU Code
    • Variants Preference
    • Cart Analysis
  20. Customize Product
    • Customer Preference
    • New Product Ideas
  21. Product Price
    • Real-Time Pricing Adjustments
    • Pricing Accuracy for Variants
  22. Pre-Order
    • Product Affinity
    • Inventory Planning

Cart Page

  1. Product Name
    • Bundled Products
    • Featured Products
  2. Product Quantity
    • High Value Customers
    • Frequent Buyers
  3. Move to wishlist
    • Campaign Planning
    • Stock Checking
  4. Product ID
    • Stock Checking
    • Earliest Logistics
  5. Total Quantity
    • Audience Profiling
  6. Remove from Cart
    • Cart Abandonment
    • Conversion Analysis
  7. Total Order Value
    • Revenue Analysis
    • Marketing Channel Contribution
  8. Add Addons to Cart
    • Cross-Sell
    • Bundling offers
  9. Shipping Calculation
    • Logistics Planning
    • Shipping Fee Estimation
  10. View Cart
    • Order Closure
    • Order Completion %
  11. Payment Mode
    • Payment Mode Preference
    • Order Completion Analysis
  12. Login
    • Login Attempt
    • Buyer History
    • Personalized Offers
  13. Tax Amount
    • Revenue Analysis
    • Operational Cost Analysis
  14. Sign-up
    • Customer Acquisition
    • Buyer Segment
  15. Place Order
    • Order Completion
    • Conversion Analysis
  16. Upgrade Membership
    • Segmentation
    • Loyalty Program

Checkout Page

  1. Payment Mode
    • # of Transactions
    • Payment Method
  2. Payment Card Type
    • Preferred Payment Partner
    • Card Type Based Deals
  3. Value Adding Services
    • Customer Loyalty
    • Customer Retention
  4. Save for Later
    • Follow-Up Action Triggers
    • Remarketing
  5. Payment Attempts
    • Payment Status
    • Payment Completion
  6. Additional Special Offers
    • Cross-Sell
    • Up-Sell Opportunities
  7. Shipping Fees Calculator
    • Collected Shipping Fees
    • Preferred Shipment Mode
  8. Financing Option
    • Payment Mode
    • Vendor Offers
  9. Live Chat
    • Chat conversations
    • Agent Performance
  10. Place Order
    • Payment Gateway Analysis
    • Order Completion
  11. Sales Support
    • Conversion Analysis
    • Premptive Customer Support
  12. Gi­ft Option
    • Gift Product Category
    • Mode of Gifting
  13. Delivery Time
    • Estimated Delivery Time
    • Preferred Delivery Time
  14. Delivery Option
    • Delivery Mode
  15. Store Pickup
    • Logistics Planning
    • Store Proximity

Thank You Page

  1. Order Feedback
    • Customer Feedback
    • Satisfaction Score
  2. Payment Success
    • Order Completion
    • Order Value
  3. Social Share
    • Social Promotions
    • Earned Media
  4. Product Rating
    • Social Promotions
    • Earned Media
  5. Product Review
    • Text Analytics
    • Improving Review Scores
  6. Transaction ID
    • Tie off-line with on-line data
    • Reconcile cancellations & returns
  7. Orders Page
    • Relate Relevant
    • Products and Suppliers
  8. Track Package
    • Logistics Excellence
    • Delivery Duration
  9. Reward Points
    • Campaign Performance
    • Loyalty Programs
  10. Cancel Order
    • Order Value
    • Mode of Refund
  11. Related Products
    • Cross-Sell
    • Up-Sell Promotions
  12. Feedback on Seller
    • Vendor Rating
    • Cancel Order Delivery Performance

Best Practices

Tag Management Audit

Tag Auditing is a timely, systematic evaluation and automated quality assurance of Tags to efficiently identify & fix broken tags, firing behavior, frequency, data accuracy and data leakage.

Data Layer-driven Tag Management

Implementing a well-architected “Data Layer” helps Tag Management Systems to gain ultimate control, flexibility and reliability with data exchanges across platforms and custom rule based firing of tags.

Balancing Piggybacking Tags

Piggybacking is a double-edged sword. It helps in better retargeting. However, when not handled well, it could increase page load time, compromise data security and tarnish brand reputation.

Please Note: Each e-Commerce business is unique in its style, offerings, scale of operations and can deploy hundreds and thousands of Tags for understanding their online customers better. In this Blog post, we have listed only a representative amount of Tag Elements per page and a Couple of Insights one can infer when customers engage with the Tags.

Talk to our Tag Management Expert Now! – Tag Management Audit

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Softcrylic

Softcrylic helps organizations navigate and execute the path of Digital Transformation through IT solutions and services. Since 2000, Softcrylic has worked with both start-ups and Fortune 500 organizations to help make their company goals a reality.

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