Softcrylic helped The Discovery Channel bridge the gap between TV programming and online web assets through the effective use of Social Media.
Curiosity is a documentary TV series on The Discovery Channel. Each episode deals with intriguing ‘what if’ scenarios. The very nature of the show brings other interesting questions and topics to viewers mind. Discovery needed a way to capture these questions from viewers and communicate with the user base. The obvious choice was to utilize their robust online presence.
With extensive experience in the areas of application development and consuming Facebook APIs, Softcrylic was able to put together the workflow for the application and worked closely with the creative team from Discovery to quickly implement a solution and hosted and managed it in a way that satisfied both Curiosity TV and its partner for the program, Intel.
Some key features of the Facebook App created by Softcrylic
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