Enhancing Usability Testing for a large Direct Marketing Company

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The Client

The client is one of the largest direct marketing companies that markets merchandise and magazine subscriptions with sweepstakes, prize-based game, search, and lottery websites in United States since the last 50 years.

Business Need

Digital campaigns through the clients’ Online Platforms are the biggest revenue contributor in their ever-growing direct marketing business. To improve the quality of campaigns and deliver unique user experiences, the client engaged Softcrylic to establish, run and streamline their QA process from a holistic perspective and accelerate their campaign launches.

Our Solutions

  • Studied the Personas and Customer Journey Maps, Process flow charts to map different workflows of Campaigns in order to distribute demographics based targeted content,identify and address inconsistencies that might upset prospective customers.
  • After understanding their requirements and extensive meeting with business users, Softcrylic established based on the industry best practices and our experience in this area, initially started with onsite-offshore model and after few months switched over to offshore only.
  • Performed daily, weekly and monthly Quality Assurance on email campaigns across desktop, mobile, smart devices before releasing to the global audience.
  • Monitored responses across different campaign stages and escalated stakeholders to take corrective actions to identify root causes and solutions for successful deployment of campaigns.
  • Made sure digital campaign configurations across desktop, mobile and smart devices are precise to facilitate higher response rates once preceding “TV campaigns” goes live.

Benefits

  • We are engaged with this client for more than 9 years and have received multiple appreciations based on our good work and rationalization of cost, time and effort.
  • Significantly contributed for the improved of functionality, personalization, quality and creative aspects of campaigns and this has led to better customer feedback and improved revenue.
  • Enhanced the brand image of customer by ensuring flawless digital campaigns and expanded the reach of client to different geographies within United States
  • Not only reported bugs to stakeholders, but also recommended expected fixes and solutions with accountability
  • Recommended the client to develop a new responsive mobile UI as the rendering was not appropriate across different mobile devices

For more information about our Solutions, Services and Delivery please visit our website at www.softcrylic.com, or call (609) 452-7638.

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