Leadership Team

  • John Flavin CEO

    John co-founded Softcrylic in 2000 after working in the technology sector in New York for several years. Under his leadership, the firm has grown from a team of 5 to 165 in 15 years and works with both Fortune 500 organizations as well as start-ups. John holds a degree from Saint John’s University in Minnesota and a MBA in Economics from University of Antwerp in Belgium. John lives and works from the Softcrylic office in Minneapolis, Minnesota.

  • Bharath Sritharan CTO

    Bharath co-founded Softcrylic and acts as the Chief Technology Officer. He has 20+ years of experience in software engineering, product development and delivery management capabilities. Bharath heads the technology roadmap for Softcrylic and actively leads the strategy for new product development, operations, business development and delivery capabilities. He has an Engineering degree in Computer Science. Bharath lives and works out of Princeton, New Jersey.

  • Francis Lavelle Senior Vice President, Analytics

    Widely renowned as a “Guru” of Online Analytics, Francis has 20+ years of Leadership experience in Analytics working with some of the brightest decision makers and helping them achieve excellence. Francis heads the business development, delivery and team management for Advanced Data and Web Analytics division of Softcrylic. Prior to Softcrylic, Francis worked with Discovery Communications as the Director for Analytics. He has implemented several self-running analytics center of excellence for leading organizations and put their investment in data to good use of informed decision making. Francis lives and works out of the Softcrylic Atlanta, Georgia office.

  • Sundar Sritharan Sr.Director, Development and Testing

    Sundar has 17 years of extensive Software Development, Test Engineering experience with proven track record of technical innovation, project leadership, and delivery. He has built cross-functional, cross-geography project teams and delivered complex software application development and integration projects in demanding schedules, on time, within the budget using Agile and Lean development processes. His strengths are deep technical expertise, people management and complete Ownership of executing end-to-end project cycles. Sundar maintains a good reputation through his competence, integrity and professionalism. Sundar lives and works out of Princeton, New Jersey.

  • Natts Sivaramakrishnan Technical Architect

    Natarajan (Natts) Sivaramakrishnan has 16+ years of experience of designing Application Software Solutions and Product Development. Natts heads key product designs and also manages service delivery for turnkey projects with clients. Over the years Natts had held several leadership positions in which his technology and design decisions directly impacted the outcome of the product. He has significant experience in designing and executing projects in a variety of verticals such as Data Analytics, Finance, Education and E-Commerce. Natts has a bachelor’s degree with a Major in Electronics Science and completed his Master’s in Computer Applications.

  • John Flavin CEO

    John co-founded Softcrylic in 2000 after working in the technology sector in New York for several years. Under his leadership, the firm has grown from a team of 5 to 165 in 15 years and works with both Fortune 500 organizations as well as start-ups. John holds a degree from Saint John’s University in Minnesota and a MBA in Economics from University of Antwerp in Belgium. John lives and works from the Softcrylic office in Minneapolis, Minnesota.

  • Bharath Sritharan CTO

    Bharath co-founded Softcrylic and acts as the Chief Technology Officer. He has 20+ years of experience in software engineering, product development and delivery management capabilities. Bharath heads the technology roadmap for Softcrylic and actively leads the strategy for new product development, operations, business development and delivery capabilities. He has an Engineering degree in Computer Science. Bharath lives and works out of Princeton, New Jersey.

  • Francis Lavelle Senior Vice President, Analytics

    Widely renowned as a “Guru” of Online Analytics, Francis has 20+ years of Leadership experience in Analytics working with some of the brightest decision makers and helping them achieve excellence. Francis heads the business development, delivery and team management for Advanced Data and Web Analytics division of Softcrylic. Prior to Softcrylic, Francis worked with Discovery Communications as the Director for Analytics. He has implemented several self-running analytics center of excellence for leading organizations and put their investment in data to good use of informed decision making. Francis lives and works out of the Softcrylic Atlanta, Georgia office.

  • Sundar Sritharan Sr.Director, Development and Testing

    Sundar has 17 years of extensive Software Development, Test Engineering experience with proven track record of technical innovation, project leadership, and delivery. He has built cross-functional, cross-geography project teams and delivered complex software application development and integration projects in demanding schedules, on time, within the budget using Agile and Lean development processes. His strengths are deep technical expertise, people management and complete Ownership of executing end-to-end project cycles. Sundar maintains a good reputation through his competence, integrity and professionalism. Sundar lives and works out of Princeton, New Jersey.

  • Natts Sivaramakrishnan Technical Architect

    Natarajan (Natts) Sivaramakrishnan has 16+ years of experience of designing Application Software Solutions and Product Development. Natts heads key product designs and also manages service delivery for turnkey projects with clients. Over the years Natts had held several leadership positions in which his technology and design decisions directly impacted the outcome of the product. He has significant experience in designing and executing projects in a variety of verticals such as Data Analytics, Finance, Education and E-Commerce. Natts has a bachelor’s degree with a Major in Electronics Science and completed his Master’s in Computer Applications.

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