Hopefully last month you were able to join our Insider Knowledge Panel focused on the AEP Web SDK. In this webinar, we briefly reviewed XDM or Experience Data Model and the new functionality that Adobe Analytics is rolling out. In this new upcoming webinar on Sept. 23rd we are lucky to have Rudi Shumpert, Sr. Evangelist Experience Cloud & Platform at Adobe join us to ask him all the questions around XDM, AEP Web SDK, and more!
Topics
- 1Accessing the Experience Data Model (XDM).
- 2Web vs. Mobile SDK Differences.
- 3Is Experience Data Model (XDM) the new SDR?
- 4How does Experience Data Model (XDM) map to other Adobe Solutions?
- 5How to prepare to migrate to Experience Data Model (XDM)?
- 6Sneak peak into new Adobe Experience Platform solutions.
Meet our Panelists
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Rudi Shumpert
Sr. Evangelist Experience Cloud & Platform at Adobe
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Andy Johns
Practice Lead – Data Activation at Softcrylic
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Geoff Ogrin
Sr. Consultant – Digital Analytics at Softcrylic
Recap Blog
Softcrylic got to ask Adobe ALL the questions on the new Adobe Experience Platform Web SDK
Last month Geoff Ogrin, Andy Johns, and Jean-Paul Behrens hosted an Insider Knowledge Panel webinar focused on AEP Web SDK. In this new webinar, we were fortunate to have the Adobe legend Rudi Shumpert, Sr. Evangelist Experience Cloud & Platform at Adobe join us so we can ask him all the questions on the AEP Web SDK.
Useful Resources
Beyond a DMP: Audience Discovery and Persona Indexing
Expand beyond what Data Management Platforms offer today and discover new data-driven audiences to fuel your activation strategy.

About Softcrylic
Softcrylic works with organizations to provide strategies, solutions and services through the lifecycle of data. We help capture, measure, activate, predict trends and deliver results to solve the ongoing challenge of running your business in a data-driven manner.

- Adobe Partner
- 19 Years of MarTech Expertise
- Certified Adobe Analytics & Google Analytics Consultants
- Certified Adobe Experience Cloud Consultants
- Our Tag Management Specialists are highly passionate MarTech professionals
- Integration Experience with multiple 3rd party marketing systems
- Robust Governance Process and excellent documentation
- Expertise in building Tags (formerly Adobe Launch) Extensions.
Contact us now to start the conversation
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