Accelerating CX with Adobe Experience Cloud
Customer expectations have changed. Speed, relevance, and consistency now define great experiences across every interaction. Hexaware helps enterprises reimagine customer experience with Adobe Experience Cloud by operationalizing AI across experience, data, and activation so brands can move faster, personalize at scale, and deliver measurable business outcomes.
Data Strategy
Customer Loyalty
Lifecycle Marketing
Lead Generation
Optimization
Data Integration
CRM
Segmentation
AI-First. Data-Powered. Client-Owned.
Our CMO offering
Our solution enables dynamic content creation, adaptation, and repurposing for rapid asset expansion. Embracing gen AI, our unique content hub generates diverse text, image, and video content, along with campaign materials for multi-channel distribution. Bid farewell to content scarcity with our AI-driven digital content operations and embrace a strategy that yields impactful results.
The 5 Pillars of CMO Offering
Five capabilities, built on data and accelerated by AI, designed to solve the challenges CMOs face today.
1
Brand Visibility & Digital Presence
Brand Visibility & Digital Presence
Adobe Experience Platform is the foundation of modern marketing technology. Softcrylic partners with Adobe across delivery, beta programs, and application development to help clients build scalable, real‑time data ecosystems.
2
Data Foundation & Marketing Intelligence
Data Foundation & Marketing Intelligence
From content management to omnichannel delivery, our AEM experts help organizations manage, optimize, and evolve their digital experiences with confidence.
3
Hyper-Personalization & Decisioning
Hyper-Personalization & Decisioning
Our Adobe Campaign specialists help teams design and execute personalized, data‑driven campaigns—streamlining operations while improving engagement.
4
Content Supply Chain & Generation
Content Supply Chain & Generation
Turn complex data into actionable insight. We help organizations modernize analytics, enable self‑service reporting, and connect insight directly to activation.
5
Agentic AI & CX Automation
Agentic AI & CX Automation
Turn complex data into actionable insight. We help organizations modernize analytics, enable self‑service reporting, and connect insight directly to activation.
AI Accelerators for the Adobe Ecosystem
From Experience to Activation—Faster
AudienceMatchAI (AMAI)
An agentic AI layer embedded across the Adobe ecosystem that brings continuous intelligence to experiences, data, and activation—enabling adaptive journeys and hyper-personalization at scale.
Campaign Navigator
An execution accelerator that speeds up campaign and content delivery across Adobe marketing platforms, improving marketing velocity and operational efficiency.
Marketing Data Foundation (MDF)
An enterprise-grade data foundation that unifies, cleans, and structures first-party data for Adobe Experience Platform, Journey Optimizer, and Customer Journey Analytics—so activation is trusted and AI-ready.
Synapse.AI
Accelerate AEM Delivery
Synapse.AI
AI-powered acceleration for Adobe Experience Manager development. Build, modernize, and scale experiences faster while improving consistency, quality, and time-to-market.
Gold Adobe Solution Partner
Modern CX needs more than tools—it needs execution at enterprise depth. As a Gold Adobe Solution Partner, Softcrylic brings deep expertise across the Adobe Experience Cloud to unlock real business value.
Softcrylic’s Digital Experience &
Analytics Services
Analytics Services
We help organizations design, implement, and optimize Adobe solutions across the full customer lifecycle.
Adobe Experience Platform (AEP) Services
Adobe Experience Platform (AEP) Services
Adobe Experience Platform is the foundation of modern marketing technology. Softcrylic partners with Adobe across delivery, beta programs, and application development to help clients build scalable, real‑time data ecosystems.
Adobe Experience Manager Managed Services
Adobe Experience Manager Managed Services
From content management to omnichannel delivery, our AEM experts help organizations manage, optimize, and evolve their digital experiences with confidence.
Adobe Campaign Management Services
Adobe Campaign Management Services
Our Adobe Campaign specialists help teams design and execute personalized, data‑driven campaigns—streamlining operations while improving engagement.
Adobe Analytics & Customer Journey Analytics Consulting
Adobe Analytics & Customer Journey Analytics Consulting
Turn complex data into actionable insight. We help organizations modernize analytics, enable self‑service reporting, and connect insight directly to activation.
Meet us at Adobe Summit 2026
Whether you’re just getting started, looking to push your Adobe stack further in 2026, want to see our Accelerators in action, Softcrylic is here to help you move faster from insight to impact.