Is Your Account Data Ready for AI-Assisted Buying Journeys?
B2B buying is changing, with human buying groups increasingly supported by AI research agents. Adobe Summit 2026 reframed analytics as the intelligence layer that helps organizations make account signals usable, timely, and ready for decisioning.

Softcrylic helps B2B and high-tech teams connect account data, product signals, engagement behavior, and governance into a stronger analytics foundation. Download the full article to see how analytics can move from reporting activity to guiding account engagement.