We believe that this is the year for B2B!
Martech always claimed to be B2B friendly but not until recently, we started seeing true B2B products that tackled and addressed B2B needs on the scale and complexity it needed. As we kickoff a webinar series around B2B, we will use this initial session to give an overview of the landscape and what to expect in 2025.
Topics of Discussion
What is the Martech Landscape for B2B today?
What is a B2B CDP and where is Adobe in that space?
What to watch for when planning for a B2B implementation?
Presenters
Jerry Helou
VP Martech Strategies
Jack Roy
Martech Architect
Adobe Platform Partnership
Here at Softcrylic, we have a deep level of expertise with multiple Adobe solutions that extend across our practices.
From strategic planning and implementation to automation and integration, we specialize in leveraging the tools of the Adobe Experience Cloud to digitally transform your business.
