Statistics say 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. What could be more damaging than this when a business spends lot of money to gain users’ attention from immense competition in the online advertising space? In an effort to get past this, Companies are adapting Accelerated Mobile Pages (AMP) to gain faster loading web pages, improved traffic, better sales conversions and search ranking.
Accelerated Mobile Pages or AMPs are pages that are exclusively created for the mobile-first generation. They are the stripped down version of HTML, (similar to Diet HTML) that uses only necessary tags for loading pages faster on Mobile Devices.
Google often lists AMP pages in the mobile search results first. This blog post explains the need for AMP pages, steps in creating a simple AMP page, how to preview the AMP page and validate it.
Agility is key in the mobile first world. Consumers are getting used to faster internet bandwidth and high-speed computing gadgets. In the process of searching for information, users demand faster websites to effectively meet their need.
Users don’t engage with content-heavy websites with conventional client-server architecture anymore. Even worse, they abandon slower websites. Websites have other challenges like responsiveness, intrusive ads and security as well.
Designing, developing and maintaining high-performing websites requires constant updates, cross-functional tool expertise, adequate experts and a lot of effort. To address this problem area, a team of Engineers from Google and Twitter started the AMP Project.
AMP pages have three core components
Let’s see the steps involved in creating a minimal AMP Page with a practical example.
Adding scripts, link and meta attributes can go within the Head section.
We can preview the AMP pages created by running them directly on the browser. Running the above code produces the following output
We can validate these AMP pages by opening the Google developer console.
The pace at which your business website loads provides significant benefits in terms of better browsing experience, online sales conversions, lesser bounce rate, and improved customer experience. Businesses are adopting AMPs for critical web pages they want to highlight. I am keen to understand your journey with AMPs. Connect with me.