Adobe Summit 2018: Top Multi-Solution Architecture (MSA) Sessions

Adobe Summit has almost 300 sessions split over a 3-day period. Yes, there is almost 100 sessions a day. In this post, I want to highlight the sessions for the audience interested in seeing how the Experience Cloud operates all together as an Integrated System. It has been almost a year since Adobe announced the birth of a whole new set of clouds: Experience Cloud, Analytics Cloud, Marketing Cloud and Advertising Cloud. I am looking forward to hearing about the success that clients had interacting with these clouds and the integrated tools. I picked 5 of my top favorite multi-solution sessions:

1. S612 – Accelerate your mobile and web experiences using Adobe I/O

Adobe I/O is still a very new concept and I don’t think many clients have understood fully how to use it. That being said, many clients we work with always asked for the ability to access their data via APIs so I think Adobe I/O is a big contender here. Here is why I recommend this session:

• Get to know about the new Adobe APIs
• How Analytics Triggers, Adobe Campaign and Microsoft Dynamics integrate together
• Stitching Mobile and Web Experiences

The session is on Wednesday at 2:30 PM.

2. SS1 – Audiences without boundaries across media and entertainment

A super session concentrating on the Media and Entertainment vertical. Here is why I am excited for this one:

• Media Giants on the panel from NBC, Sprint and Dish
• Advanced TV Advertising, I want to hear the success stories about how personalized and programmatic advertising is coming to TV
• Get to hear it from the clients on their Ups and Downs experiences in this advanced initiative

The session is on Thursday at 9 am.

3. S601 – Amazing True Stories of Digital Transformation from Top Brands

So many good buzzwords in this session: Amazing, True Stories, Transformation and Top Brands. It gets better, here is why this session is going to be great:

• Dave Bilbrough, a stellar Enterprise Architect and Innovator who I learned a lot from, will be presenting this session
• Topic is in high demand, get to know how other clients (Southwest, Verizon and Dominos) successfully endured their transformation journey
• Architect’s insight on the best practices for creating the amazing experiences for your consumers

This session is on Thursday at 9:30 am.

4. SS4 – Creating experiences that connect in financial services

Another super session but this time concentrating on the financial services vertical. Here is why I am recommending this session:

• Jared Lees, Industry Strategy Lead for financial services at Adobe, along with client representations from CIBC and Vanguard will be in this session
• Hear about how clients in this vertical are able to stitch a customer journey and generate personalized experiences
• Learn how strict organizations, such as banks, leverage identity management while staying within privacy guidelines

This session is on Thursday at 9:00 am.

5. S123 – Super segments: Level-up with third-party data in Analysis Workspace

The ability of leveraging 3^rd party data within Analysis Workspace is by far one of the coolest things that Adobe enabled this past year. It is a game changer when it comes to analytics. I am very excited for this session:

• Nate Smith, from Analytics Cloud, will be presenting this session. I watched him present last year before my session and I was truly entertained
• Learn how to get 3^rd party data into Analysis Workspace and then what to do it when it is there
• Listen to some use cases leveraging this feature to elevate your segmentation practice leading to a stronger activation strategy

This session is on Thursday at 11 am.

Here is the comprehensive list:

Softcrylic will be attending the Adobe Summit and would love to meet you. Sign up below for a 30 minutes free Adobe Consultation at Summit.

Read more from our Data Activation practice here.