Adobe Summit 2020: Top Adobe Campaign Sessions to Attend

If you know anything about Adobe Campaign, you know that it is an ever-evolving platform and its product team is endlessly coming out with new and enhanced features to help take your marketing campaigns to next levels. Adobe Summit is where you’ll learn about the latest features, best practices, tips and tricks, success stories, lab sessions, and transformations on everything Adobe Campaign related ranging from utilizing the tool itself to management, segmentation, deliverability, omnichannel experiences, integrations, data enablement, machine learning, customer journey and much more.

With over 37 different sessions to choose from, you may wonder which one would be most valuable to you. Well, that all depends on what your role and objective is and the product version you are most interested in but for starters, here are the top 6 sessions I highly recommend:

L767 – Adobe Campaign Classic: Interactive Emails with AMP

Good For: Digital marketers who are seeking new and innovative ways to increase email engagement

Product Version: Adobe Campaign Classic

Need to boost email engagement? In this hands-on session, you’ll be introduced to Adobe Campaign’s new interactive email design widget, AMP, which will allow you to build emails that allow your customers to interact with polls, make reservations, manage subscription preferences and more all directly within their email itself. AMP also gives you the ability to update your email content real-time so you can ensure your customers are always presented with the latest and greatest experiences.

L769 – Adobe Campaign: Deliverability Fundamentals

Good For: Digital marketers who want to maximize deliverability of their email channel

As a digital marketer, you know that your email marketing channel is only as good as your deliverability because getting into the inbox is a fundamental step to engaging with your audience. This tips and tricks session will feature ways to optimize your campaign, maximize deliverability and possibly help unravel inbox challenges you may be facing today.

S307 – Adobe Campaign Tips and Magic Tricks to Maximize the Latest Features

Good For: Campaign managers, digital marketers, database managers, IT architects and segmentation specialists who are interested in learning how to leverage Adobe Campaign’s latest features

Product Version: Adobe Campaign Standard

So you’ve heard about all the new features Adobe Campaign Standard has to offer but now what? Join this session to learn how to leverage key features, manage data and automation, create personalized content efficiently and wow your stakeholders with meaningful reports and insights.

S313 – Adobe Product Innovations for Omnichannel Marketing and Journey Orchestration

Good For: Campaign managers and digital marketers who wants to offer their customers a seamless omnichannel marketing experience

Product Version: Adobe Campaign Standard & Classic

Adobe Campaign has come a long way in being able to hold hands with its sister solutions within the Adobe Experience Cloud to really make that cross-channel experience come to life. In this session, you’ll leave with the latest knowledge on product updates from Adobe Campaign Standard and Adobe Campaign Classic as well as how to extend your omnichannel marketing across the Adobe Experience Cloud platform.

S302 – Maximize Engagement and Conversions with Six Human-Behavior Hacks

Good For: Campaign managers, digital marketers and content developers who are looking for quick ways to increase email engagement and conversion rates

Have you ever wondered if how you display your content to your audience can make a difference? Well, in this session, learn from Joe Ties, CEO of Email on Acid for 6 hacks on how to improve your email engagment and conversions by re-envisioning the best ways to put a brand message in front of your customers.

S318 – Part 2: Still a 10%er? TIAA Shares Its Adoption Path for Adobe Campaign

Good For: Campaign managers, digital marketers, database managers, segmentation sepecicialists and IT architects who are interested in integrating Adobe Campaign Classic with other Adobe marketing solutions

Product Version: Adobe Campaign Classic

Nothing beats a good, sturdy Adobe Summit session where you get to hear other companies talk about their real-life, success stories and even walk away with ideas to start writing some of your own. In this session, you’ll hear from the leaders of TIAA where they will share with us how they took their marketing channels to the next level by adopting advance uses of Adobe Campaign and other Adobe Experience Cloud products. Learn how Adobe Campaign helped TIAA re-envision their customer journey and how that translated to real, tangible results.

I hope you are as excited as I am to walk away from this summit feeling more empowered than before. Registration has begun so hurry and secure your spots in these sessions. Hope to see you there!