Adobe Summit 2020 – Top analysis sessions to attend

From over 400 sessions offered at Adobe Summit, if you are wondering which to pick to help accelerate your analysis techniques – here are my top picks to help break it down for you.

S112 – Welcome to Adobe Analytics … Where Do I Start?

New to Adobe Analytics and don’t know where to begin? Here’s a session that covers the below listed beginner’s topics that digs into Adobe Analytics and gets you kicked off to a comfortable starting point.

• How is data collected and reported?
• Understand reporting metrics and dimensions
• Tools that help with transforming and analyzing data
• Integrations with other solutions

This beginner session is for web and digital analysts in all industries.

Monday, March 30 | 04:00 PM – 05:00 PM
Tuesday, March 31 | 01:15 PM – 02:15 PM

S113 – New to Analysis Workspace: Tips to Level Up the Beginner’s Experience

As a new user of Analysis Workspace, it is super handy to use its powerful and flexible features to create custom reports. Get ahead of the game and learn the “hidden” tricks right from the start, to avoid landing up frustrated for having spent long hours in putting a report together, only to realize later, that could have shortened to half the time or lesser.

Looking back, there are many things I wish I’d known at the beginning of using Workspace. To avoid exactly that, here’s a chance to learn directly from Adobe’s experienced Product Managers who collectively put together their curated list that is shared in this session, and focuses on how to:

• Apply Best practices
• Use Shortcuts
• Best tips and tricks
• Save tons of time

This beginner session is for web and digital analysts in all industries.

Tuesday, March 31 | 05:00 PM – 06:00 PM
Thursday, April 02 | 09:00 AM – 10:00 AM

S102 – The Future Belongs to the Curious: Our Best Adobe Analytics Tips & Tricks

If you are looking for new ways to explore data in Analysis Workspace, you will not want to miss this session from Adobe’s industry leading experts with years and years of product knowledge and experience who share the best real-world tips and tricks!

Here’s what you can expect:

• How latest Adobe Analytics updates helps make data available between departments in Analysis workspace and avoid data isolation and/or controlled by a single department
• How to engage and cultivate curiosity among stakeholders to help ask good questions on data
• How to augment your segmentation analysis with powerful techniques

This session is recommended for intermediate and advanced Adobe Analytics users.

Tuesday, March 31 | 01:15 PM – 02:15 PM
Wednesday, April 01 | 02:00 PM – 03:00 PM

S111 – Cross-Device Analytics: Top Tips to Tackle the Complex Customer Journey

If you are an experienced Analysis workspace user and own Adobe Analytics Ultimate, I recommend this session on Cross-Device Analytics. CDA is a new out-of-the-box capability that is available today in Adobe Analytics Ultimate that helps create person centric insights by identifying multiple devices used by a single person and stitches them together into a single customer journey.

Here’s what you can expect to learn:

• Cross-Device Analytics vs Customer Journey Analytics
• Tips, tricks, and best practices leveraging a person-centric view in Analysis Workspace
• Steps to enable Cross-Device Analytics

This intermediate session is for analysts who are experienced in Analysis Workspace and own Adobe Analytics Ultimate.

Wednesday, April 01 | 08:30 AM – 09:30 AM
Thursday, April 02 | 09:00 AM – 10:00 AM

S119 – Next-Level Segmentation: Advanced Tips, Tricks, and Strategies

Are you looking to power-up your segmentation strategies? Here’s an in-depth session I recommend, that shares tips and tricks, insider knowledge, best practices and advanced segmentation scenarios in Adobe Analytics and Adobe Experience Cloud.

Here is what you can expect to learn:

• Go beyond visitor-based segmentation in Adobe Analytics
• Leverage segments in Virtual Report Suites and beyond
• Share segments in all experience cloud products

This session is recommended for advanced Adobe Analytics users.

Tuesday, March 31 | 05:00 PM – 06:00 PM