AEP: Architecture for Now and the Future Re-cap!

In our second webinar on Adobe Experience Platform (AEP Architecture), we brought in the experts from the Adobe side, Dave Bilbrough. Dave leads the enterprise architecture and innovation team at Adobe. It is fair to say that a lot of the features you see in AEP have been initiated by discussions that Dave and his team initially had with clients. Dave is at the forefront of tackling complex data issues with clients and helping them navigate ways to create solutions using Adobe technology, such as AEP. The discussion was informal but nevertheless super informative.

Here are the main takaways:

• AEP solves real world use cases. Use cases that require quick activation especially when it comes to call center
• Adobe went above and beyond to open up the knowledge about AEP to everyone. Everything you need to know about the ins and outs of the product is on www.adobe.io
• The future of AEP is more integrations and more scale
• Speed to consume, transform, stitch and activate is what AEP is about
• Use cases are beyond Marketing. Customer care and experience can benefit from AEP
• XDM is going to expand to play a bigger role within Adobe on creative and marketing side
• AEP as a technology on its own is powerful, but it needs the people to execute