AJO What is New and What to expect for 2023 Webinar Recap

| Last Updated August 14, 2023 - by jerry helou under data activation

In this webinar, our team dives into what we have learned in our time working with Adobe Journey Optimizer, and what we are most excited about that is upcoming in the next few months of 2023. Jerry Helou, Geoff Ogrin, Jack Roy, and Jonathan Arrevalo lead this session to share our experience with AJO.

As one of the first partners who has implemented AJO into production for a client, we have been working with AJO over the past few years. When we started working with AJO it was a relatively basic product, but we have seen remarkable growth with the product since day one. At Adobe Summit 2023, we were fortunate enough to be included in the Customer Advisory Board to meet with other clients and partners to share thoughts and ideas for AJO. We were also able to meet with the product team to discuss what we can look forward to as AJO further evolves. Since Adobe Summit, there have been new features added within AJO. In this webinar, we discuss some of our favorite upcoming features as well as the ways we have been utilizing AJO with our clients in our own practice.

Catch up on our previous AJO Webinar: Fresh Look into Adobe’s Journey Optimizer (AJO) Webinar Re-cap

Key Highlights:

5:38 – What is Adobe Journey Optimizer (AJO)?

Adobe Journey Optimizer sits on top of a unified profile within the Experience Platform. Everything is around customer messaging; AJO sits at a customer level allowing you to communicate with multiple channels individually and independently and it allows you to change the audiences around your messaging regarding your CDP as well.

9:40 – What has recently been added to AJO?

We have done past webinars diving into detail where AJO’s functionality was at the time, today we discuss 4 of our favorite things that has been added to AJO.

(13:22) Content Experimentation: Enables you to define multiple delivery treatments to measure which one performs best for your target audience.
(26:40) Web Channel Activation: Build digital experiences directly through AJO rather than pushing off segments or audiences to an additional tool.
(40:47) In-App Channel Activation: You are enabled to create in-app messages with ease within AJO itself.
(45:24) Audience Composition: Allows you to create composition workflows where you can combine existing Adobe Experience Platform audiences into a visual canvas and leverage various activities to create new audiences.

Adobe Jouney Optimizer Services

AJO is an end-to-end, cloud-native solution that enables enterprises to deliver seamless, omnichannel customer experiences that are personalized in real time.

52:22 – What is on the Radar?

There are still some things that we cannot share yet, but of the things we can -our team is excited about the upcoming Adobe Sensei Gen AI, Direct Mail Channel, AJO Playbooks, Multilingual capabilities with integrations into transition services, and in-app channel coming to Journeys.

In upcoming webinars, we will go further into these AJO updates and more as we learn more and gain experience. If you have questions about AJO or want to discuss our Adobe Journey Optimizer Services further, please reach out to us.