Comparing Digital Analytics Solutions for Healthcare: Freshpaint vs Adobe CJA + Health Shield

If you saw our other post on how health care providers are in HIPAA violations by default for using Google Analytics, you are probably wondering about viable alternatives.  Two of them were briefly mentioned, Freshpaint and Adobe CJA + Health Shield, which are the topic of this post.

Both companies will sign a Business Associate Agreement (BAA), which is tables takes, but by doing so they are ensuring they take responsibility for protecting PHI.  While different providers offer various features, the need to protect Patient Health Information (PHI) is of outmost importance.

Freshpaint

Freshpaint is a Customer Data Platform, so how does it solve digital analytics for healthcare providers?

Built for healthcare first and foremost Freshpaint offers an automated analytics solution that can help healthcare providers make data-driven decisions while keeping you first-party customer data HIPAA-compliant. It uses codeless event tracking, making it easy to collect and analyze data from your website or app without manually tagging each event. This eliminates the need for extensive development resources, making it a cost-effective solution and cuts down on dev time. Freshpaint has multiple implementation options using either Google Tag Manager or a native implementation direct from Freshpaint. Freshpaint can also deploy HIPPA-Compliant Facebook & Google Ads.

One of Freshpaint’s key advantages is its simplicity. It’s designed to be user-friendly, allowing it to be accessible to users with varying levels of technical expertise. It offers drag-and-drop functionality to simplify the process of created event tracking and customer journeys using the Freshpaint created anonymous visitor ID. It also offers integration with other tools, expanding the ability to share and analyze data across platforms. Freshpaint can effortlessly be connected to popular CRMs, email marking tools and e-commerce platforms. Freshpaint also excels in providing real-time data insights allowing for a quicker reaction to changing customer behaviors and market trends.

Freshpaint has a very transparent pricing model that is very flexible making this a suitable choice for business of all sizes. For healthcare or hospital organizations that would not like to migrate away from Google Analytics, Freshpaint provides the ability to collect data with GA in a HIPAA-compliant manner. As a plus, with Freshpaint being CDP it already has capabilities to send audiences for activation in third party destinations.

Adobe CJA + Health Shield

On the other hand, Adobe CJA + Health Shield is a combination of powerful digital analytics solutions tailored to the healthcare industry. Adobe CJA uses AI and machine learning to offer real-time insights into customer journeys, helping healthcare providers understand and optimize their patients’ experiences.

Since Adobe CJA + Health Shield is a part of the Adobe Experience Cloud you get seamless integrations with other Adobe products such as Adobe Analytics, Adobe Campaign, and Adobe Target. This integration allows for businesses to easily create unified customer profiles and orchestrate personalized experiences across multiple channels.

Meanwhile, Health Shield is a HIPAA-ready solution, specifically designed to protect sensitive health information. It offers customizable access controls, data anonymization features, and robust encryption, helping to ensure compliance with health data privacy regulations.

Adobe CJA with Health Shield offers a powerful visualization tool that transforms raw data into clear, actionable insights. Some of the benefits include data minimization to help with accuracy, customer managed keys to control data, and end-to-end encryption for security. It has also signed a BAA to protect and be responsible for PHI. However, while this solution is incredibly powerful, it may require more technical expertise to fully leverage its capabilities. While Adobe CJA + Health Shield and its vast offerings within the Adobe Experience Platform may come with a higher initial investment, the technology is at the cutting edge of the industry and brings advanced analytics capabilities to non-technical marketers. With CJA you will also need Adobe’s RTCDP to send audiences to third party destinations.

Conclusion

Both Freshpaint and Adobe CJA + Health Shield offer great digital analytics solutions. Freshpaint might be the best choice for healthcare providers seeking an easy-to-use, cost-effective solution, particularly those with limited technical resources.

On the other hand, Adobe CJA + Health Shield provides a more comprehensive, healthcare-specific solution, offering advanced AI-powered insights and robust PHI protection. This may be a better fit for larger healthcare organizations or those with more complex data needs.

The ultimate decision should be based on the specific needs and resources of your organization. Careful evaluation of your analytics needs, technical resources, and budget can help you choose the right solution to drive your healthcare data analysis forward.

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