Demise of the Third-Party Cookie Webinar Recap

HomeInsightsBlogs | Last Updated August 4, 2021 - by geoff ogrin under digital analytics

Published onMay 28, 2020

Thanks to everyone who made the webinar possible and fun! Our panelist Suzanne Smith from Bayer Crop Sciences, Julianne Jennings from Healthgrades, and our own Jerry Helou & Jean-Paul Behrens from Softcrylic did an amazing job expressing their concerns, excitement, and the challenges we will face when third-party cookies go away. It was very clear that over the next two years the Digital Marketing and Analytics community will have to account for this drastic change and solution the Ad Tech space differently.

If you need any assistance or have any additional questions on this topic, do not hesitate to contact us today at info@softcrylic.com. We would love to partner with you to help and answer any questions you may have.

Webinar Recording

To recap

  • Introductions
  • Google Privacy Announcement Timelines (1:31)
  • DMP Impact (4:51)
  • Attribution Impact (9:56)
  • Privacy Sandbox Overview (14:26)
  • Reaction to Privacy Sandbox (21:40)
  • Citizen Owned Data (31:31)
  • How will websites evolve? (33:58)
  • Rise of first party data (34:56)
  • Closing
Geoff Ogrin

Geoff Ogrin is a marketing technology senior consultant. He has over 10 years of experience in digital analytics, managing business intelligence platforms, and leading MarTech platform implementations. Geoff is passionate about solving complex problems with clients to meet their business goals.

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