Thanks to everyone who made the webinar possible and fun! Below is a recap on some of the major points discussed, although by no means it captures the full picture. We are calling out the specific timestamp where a topic was discussed, and we encourage you to check it all out by viewing the webinar recording below. Our panelists did an amazing job of sharing their experiences during their Tags (formerly Adobe Launch) implementation, and for that, we are truly thankful!
Lastly, if you need any assistance during your DTM to Tags migration project, do not hesitate to contact us today at info@softcrylic.com or by filling out the form below. We would love to partner with you to help drive a successful migration.
Coordinating multiple teams up front, and multi-platform logistics
Legacy DTM solutions might not work in Tags
Site technology didn’t allow page load triggers to work, overcame with flexibility of Tags
Expect unforeseen left-field issues
What was the one activity you think helped the migration to Tags be a success? (11:19)
planning and communication up front, as well as continuously, to align organization
automated testing and fast turn around time for bug fixes
reserving developer-only time without any QA
have a good game-plan knowing how data would flow into multiple tools
What if anything are you doing differently in Tags compared to DTM? (18:58)
async deployment leads to faster page loads
UX of Tags much better
using Direct Calls much more in Tags
quicker to market to deploy tags, different way of thinking, loaded on tag manager vs on page
Did you clean up your tagging implementation? If so how much? (25:18)
opportunity to align variables for a global report suite
address technical debt
swapping the DTM functions for Tags supported ones
great opportunity to take learnings from previous implementations to be more efficient
What would you like to see in Tags in the future to improve how you manage tags? (31:15)
documentation support
revise workflow restrictions
more robust version control: a-la github
icons to surface up what tags are triggered in the actions of a rule
some type of keyword / tagging system / group rules by functionality
Q&A (37:02)
Lessons Learned (41:39)
Best Practices (44:18)
For more great information from this webinar please read the Adobe Tags Question & Answer post transcribed from the questions discussed by our great panel.
Jean-Paul is passionate about everything digital. He leads the Digital Analytics practice at Softcrylic and helps clients devise the right approach for analytics in a multi-solution environment, from Tag Management implementation, to Customer Journey Optimization insights.
Contact Us
We're not around right now. But you can send us an email and we'll get back to you, asap.
