Lessons Learned: Implementing a Global Consent Management Solution for Adobe Experience Cloud

There are so many different rules and regulations that surround data collection and consent management, and you need to be certain you are complying with privacy laws – no matter which part of the world you are dealing with. This can be confusing, daunting, and overwhelming. In this webinar, we are joined by Jean-Paul Behrens, Analytics Sensei and Rajdeep Singh, Associate Digital Analytics Manager from Softcrylic, Jay Sherwood a Principal SaaS Business Consultant from Adobe, and Justin McCain the Sr. Global Product Manager/Sr. Product Owner from Bayer Crop Sciences to talk about their real-life lessons they learned by implementing One Trust and Adobe Opt-In service to meet privacy regulations. JP moderates as the team who implemented this at Bayer Crop Sciences reflects on the highlights as well as things they learned from this implementation.

What you need to know:

• 3:40 Why is consent management a business requirement nowadays?
  Justin McCain – touches on Bayer Crop Science’s multiple brands, locations, and various privacy regulations they need to deal with to address the question.
• 5:41 Supporting visuals
• 6:06 Bayer Crop Sciences has implemented One Trust and Adobe Opt-In, we ask what is it? What happens if it is not enabled?
• 8:09 What happens in general if I don’t enable One Trust and Adobe Opt-In?
• 8:54 How do I enable it?
  The panel explains how to enable One Trust and Adobe Opt-In through EICD Extensions
• 9:39 What sort of impacts were seen when you were rolling out these tools?
  The panel talks about initial anticipations for the privacy rollout, what they were expecting with the new Opt-Out rule, and how to estimate these risks. They also discuss the projected European data loss for Bayer Crop Sciences when this rolled out. The team also compares the opt-in versus opt-out settings specifically in the Latin America and Europe.
• 12:38 Could low opt-in rates be expected in Latin America in the same way they were seen in Europe?
• 13:10 Why did you decide to apply GDPR in Latin America?
  Justin discusses Bayer Crop Science’s global strategy when implementing this as well as the idea of “future-proofing” this strategy.
• 14:35 How can organizations plan to mitigate the catastrophic data loss?
  Raj discusses client worries around data loss with GDPR, gray areas around this topic, and how to bring in your privacy and legal teams to make sure you are complying correctly. Jay brings up the idea of a fallback data model based on the old-school idea of server-side tracking regarding this use-case with Bayer Crop Sciences. Justin adds in his take on the data governance process the team had to put into place to make this all possible.
• 18:49 Rajdeep walks through the implementation of Adobe Opt-In execution at Bayer Crop Sciences. Raj talks in detail about the actual solution that was implemented, fighting beacons, and how cookies play a role in GDPR. He talks about the advantages and disadvantages of using fallback tracking. Jay goes into the dimensions and metrics that defined an “opt-in” or “opt-out” data set to make analysis more accurate.
• 22:02 Jay brings up the importance of including a “Server Call” during implementation. Though this is small, in discovery Jay and the team discuss the method to use to ensure you do not deploy a cookie with the server call.
• 23:00 When someone is accepting a “Consent Manager” and they select “Yes I will opt-in” or “no I don’t want to opt-in”, what are the considerations around forcing a page refresh after this action to control with a tag management system? Do you collect this information in a different way?
• 25:28 Is there a generalized approach for this implementation?
  The team generalizes this process outside of what they had done at Bayer Crop Sciences, as well as how this example can differ depending on where your organization is and the privacy laws in your region.
  *Goes to about 30 minutes
• 31:52 In terms of the approach outlined in the webinar, how is Bayer approaching globalization with the strategy?
• 34:22 Visual slide of what the solution presented is and what it is not.

KEY TAKEAWAYS SUMMARY @ 30:48

JP Summarizes the overall key takeaways from the presentation.

Q&A with the audience:

• 37:02 The panel answers the packed audience questions!