Maximizing Insights: Essential CJA Sessions at the 2025 Adobe Summit

The 2025 Adobe Summit is fast approaching, and it’s poised to be a transformative event. Taking place from March 17–20 in Las Vegas, this year’s summit will be brimming with cutting-edge innovations, immersive learning experiences, and a comprehensive exploration of Adobe’s suite of tools. For Digital Analysts, the summit will spotlight major advancements in Customer Journey Analytics (CJA), with a particular focus on its integration with generative AI and enhanced cross-channel capabilities.

For those newly acquainted with CJA, here are the key sessions I highly recommend:

1. On-Demand Analytics Flexibility: Get to Know Customer Journey Analytics

As your organization matures, the types of questions you need to answer also evolve. In this hands-on lab, you’ll explore how to use Adobe Customer Journey Analytics to understand your customer behavior in new and exciting ways. You will also discover what a data view is and how it can help you access greater insights through on-the-fly data manipulation and with building engaging reports in Analysis Workspace.

2. Move-in Ready Adobe Customer Journey Analytics: Your Dream Implementation

Customer Journey Analytics is the most powerful multichannel journey analysis tool on the market, but how do you implement it so that you can evolve and move your entire digital analytics practice to a modern, future-proof state? Learn how to create a move-in ready implementation of Customer Journey Analytics that will be a comfortable home for your business for years to come.

3. Stop Guessing, Start Growing: Smarter Engagement Begins with Customer Data

In today’s digital-first world, guessing at customer preferences and cross-channel behaviors is no longer a viable strategy. To drive more intelligent customer engagement, brands must harness the power of customer data in all its forms. Explore how data-driven strategies can transform customer behavior and fuel long-term business success. Learn how Adobe Customer Journey Analytics unifies customer data and enables personalized lifecycle journeys.

4. Customer Journey Analytics: New Use Cases, New Metrics, New Audiences, Oh My!

After you’ve combined data sets, how do you unlock real business value from Adobe Customer Journey Analytics? Or extract the insights needed to create business impact and gain a competitive edge? Discover how to transform your customer data into actionable insights that can drive business growth through new use cases, new metrics, and new audiences.

5. Ctrl + Alt + Shift: Evolving to Customer Journey Analytics

Adobe Customer Journey Analytics has the power to take analytics teams and their business stakeholders beyond the modern era with powerful data management and cross-channel capabilities to answer data questions and generate insights. However, managing organization-wide change to get the most out of new tools can be overwhelming and filled with uncertainty. Learn how to balance change management with practical tips to smoothly navigate evolutionary change.

For individuals already acquainted with CJA, the following sessions are likely to offer deeper insights:

1. 8-Bit Insights: The Customer Journey Analytics Tips and Tricks Arcade

Retro arcade-themed session where we unlock the cheat codes to Customer Journey Analytics. Power up your insights as we explore new ways to visualize and share data, incorporate fresh data types into your analysis, and navigate hidden levels of customer journeys. We’ll help you outsmart data bosses and boost your high score in business intelligence. Plus, compete in classic arcade games on your phone for top scores and the chance to win exclusive CJA swag. Don’t miss this opportunity to supercharge your analytics skills and have a blast doing it.

2. Navigate Evolution from Adobe Analytics to Adobe Customer Journey Analytics

Evolving your Adobe Analytics practice to Adobe Customer Journey Analytics can be a daunting proposition. This lab helps you choose the best pathway for your business. We walk you through executing a full evolution using your existing Analytics implementation, including hands-on steps to bring your existing data and Analytics artifacts into Customer Journey Analytics. Learn about modernizing your data collection by bringing your AppMeasurement implementation to Web SDK and Experience Edge.

3. AI-Driven Analytics: Adobe’s Vision for Customer Journey Analytics

Stay ahead of your analytics needs and grow your business with AI-driven analytics. Get tips for using gen AI features, like AI Assistant and Intelligent Captions, in Customer Journey Analytics. Explore the potential future of gen AI, including root cause analysis, propensity scoring, and data storytelling, and hear from experts and peers to gain insights on leveraging these features effectively. Cast your vote on the most valuable gen AI feature ideas and help shape the future of Customer Journey Analytics.

4. Practical Magic: How AI Modeling Transforms Marketing Planning and Measurement

While AI and machine learning may seem like “magic” to many marketers, the real magic happens when AI removes the complexity of data analysis and distills actionable insights and clear investment recommendations that were previously out of reach. In this session, we’ll walk through several practical applications of AI in marketing planning and measurement, showcasing how these tools empower brands to take control of their marketing strategies with confidence.

5. From Data to Decisions: Data Science for Adobe Customer Journey Analytics

Unlock the full potential of Adobe Customer Journey Analytics with advanced data science techniques and Python programming. Build datasets, optimize integration processes, and leverage powerful analytics tools. Learn how to streamline data ingestion, create efficient workflows, enhance data quality, improve workflows, and implement advanced analytics using Python libraries. Discover how you can create scalable, high-performance data architectures that drive actionable insights and business value.

Here’s hoping you have a fantastic experience at this year’s Adobe Summit. Be sure to stop by and visit me at the Softcrylic booth. I’d love to connect!