Top Adobe Campaign Sessions to attend at Adobe Summit 2019

I always looked at Adobe Campaign and Email Marketing as a foreign object that I shied away from. It is too technical, a bit boring and maybe complex. Well, over the past year many of our clients asked us to help them in bringing their email channel into their omni-channel experience so I had to dive deep into it. Adobe Campaign (Standard and Classic) is a powerful Email Marketing Platform for B2C and B2B (especially with Marketo acquisition) and gets a lot of attention at Adobe Summit. After reviewing the list of sessions, I decided to pick few that I wanted to recommend to you. Whether you are new to Adobe Campaign, seasoned email marketer or Adobe Campaign Guru – these sessions have something for you:

S305 – Achieve Personalization at Scale with Adobe Campaign Standard

SPEAKERS
Jeremy Finch, Product Marketing Manager, Adobe
Horia Galatanu, Group Product Manager, Adobe

Campaign Standard has gotten much more powerful over the past year and especially when it comes to Personalization. Here is why I am recommending this session:

• Email personalization is a thing and it is not as complex as you think. Learn how to create different varieties in this session
• Learn how Adobe Campaign and Analytics Integrate and can work together
• Leverage predictive features and orchestration capabilities to up your personalization game

This session is on Tuesday at 4 pm.

S312 – Adobe Campaign Tips & Tricks for Advanced Marketers & IT Administrators

SPEAKERS
Eric Perrin, Sr. Group Product Manager, Adobe
Scott Segrin, Multi-Solution Architect, Principal Consultant, Adobe

A tool as powerful as campaign requires different talent to stand it up and maintain it. This also means that different groups need to learn how to work together. Here are additional reasons on why I am recommending this session:

• Deep dive into the scripts and APIs that simplifies complex email automations
• More discussions around integrations with the experience cloud
• A sneak peek into the new Admin features in Adobe Campaign which is necessary for a clean and stable environment

This session is on Wednesday at 8:30 am.

S311 – Don’t Be a 10-Percenter—Increase your Adoption and Maturity on Adobe Campaign

SPEAKERS
Christophe Protat, Product Manager, Adobe
Michael Sciano, Product Marketing Manager, AC, Adobe

I see this happening all the time. We spend so much time in standing up a tool and then we enable the campaigns and we stop. No innovations and no growth. This session is meant to help you go beyond:

• Governance and Process around Adobe Campaign, especially Classic, is crucial and is the center piece of this session
• Understand the process of turning requirements into technical specs
• Learn the adaptation strategies for Adobe Campaign

This session is one of the last sessions of the Summit, Thursday at 4 pm.

S412 – Experience Decisioning for Next-Best Action and Next-Best Offer

SPEAKERS
Kristen Riley, Sr. Product Manager, Adobe Target, Adobe
Ram Parthasarathy, Sr. Product Manager, Adobe

I am very intrigued by this session because next best action and offer are the two things that clients ask for. Both are difficult and complex to implement. Here is why I am recommending this session:

• Presenters are from Target and Adobe Campaign, this will sure promise some good content
• Sneak Peek into Experience Decisioning Service for delivering best offers
• Understand how to up your email marketing game with machine learning and Adobe Sensei

This session is on Thursday 9:30 am.

S313 – Sleep Tight: Tips & Tricks for a Worry-free 2019 with Adobe Campaign

SPEAKERS
Stephane Bline, Director, Product Management, Adobe
Eric Knee, Sr. Platform Solution Architect, Adobe

Anything that makes me sleep better and have a worry-free year is where I want to be. There are few more reasons:

• Eric Knee is one of the presenters and he is by far one of the most knowledgeable people I know on this product
• Learn ways and techniques to do things faster and better
• Learn how to automate business and technical processes through workflows

This session is on Tuesday 1 pm.

I wish we could attend every session at Summit but when time is limited and you want to make the best out of it, this list above is all you need. Softcrylic will be attending the Adobe Summit and would love to meet you. Sign up below for a 30 minutes free Adobe Consultation at Summit.