Top Adobe Summit Sessions to Attend for Tags (formerly Adobe Launch)
Tags (formerly Adobe Launch) is shaping up to be a be a topic that everyone will be talking about at Adobe Summit this year. Last year it made a lot of buzz but now the excitement has died down and organizations are using it and getting in the weeds. No doubt they will be bringing the questions and seeking best recommendations.
The eventual sunsetting of DTM has a lot of organizations in the process of or thinking about the migration to Tags. There are (at least) 25+ sessions that are directly or indirectly related to Tags. I want to share with you the ones I’m most excited about.
I’ve organized these sessions into various groups based on needs, audience and complexity
Migrating from DTM to Tags
Are you going to be upgrading from DTM to Tags? You don’t want to miss this one.
S608 – Upgrade from DTM to Adobe Experience Platform Tags
SPEAKERS
Ben Robison, Principal Product Manager, Adobe
Ed Hewett, Director, Digital & Marketing Analytics Technology, Hilton
This session looks to be a good overview of the process and decision points but likely won’t go into a lot of technical details. Stay tuned for a future blog post about topic!
Beginner/Intermediate
Do you have a little experience with DTM/Tags but want to level up? Check out some of these.
L780 – Adobe Experience Platform Tags: Getting Started
SPEAKERS
Rudi Shumpert, Sr. Product Manager, Adobe
Jason Archibald, Software Engineering, Adobe
This session will be covering the basics of Tags and a good one to be at if you’re still building a foundation.
L734 – Implement Adobe Target with Tags, by Adobe
SPEAKERS
Colin Lewis, Tech Enablement Team Lead: Cross Solution & Integration, Adobe
Chris Valentine, Practice Lead Adobe Analytics & Target, Adobe
Hands on lab. This would be a good choice if you’re going to be implementing or managing Adobe Target for your organization.
Seasoned practitioner
Are you comfortable with DTM and/or Tags? These advanced sessions will help you sharpen your skills a hopefully pick up a few new tricks.
S135 – Tagsing into the Stratosphere: Implementation Tips for Tags
SPEAKERS
Adam Klintworth, Multi-Solution Architect, Principal Consultant, Adobe
Adam is a great consultant with a lot of hands on experience. I’m sure he’ll be sharing some excellent tips in this session.
S617 – Adobe Experience Platform Tags for Native Mobile Apps
SPEAKERS
Ivan Mironchuk, Sr. Product Manager, Mobile, Adobe
That’s right, Tags is now a part of native mobile app implementations. This session looks to cover the basics but that doesn’t mean it’s going to be simple. I’ve done this for a few clients, and it can be tricky!
Hype
Hype isn’t always a bad thing. It can fun to see new features and get excited about what’s to come.
S610 – Adobe Experience Platform Tags: Extension Idol
SPEAKERS
Jeff Chasin, Principal Product Manager, Adobe
Aaron Hardy, Sr. Computer Scientist, Adobe
Philip Lawrence, Director, Analytics Innovations, Acronym
Stewart Schilling, Analytics Architect, Search Discovery
Timothy de Paris, CTO, Decibel
The results of Adobe’s contest to see what helpful extensions partners could build. These will be publicly available for you to use with your implementation. Don’t forget to check out Softcrylic’s submission.
S609 – What’s New (and What’s Coming) from Adobe Experience Platform Tags
SPEAKERS
Corey Spencer, Director, Product Management, Adobe
Ajay Ajaal, Technical Product Owner (Data Platform), TELUS
This session will be covering new Tags features. If you’ve been heads down with work this will be a good chance to catch up.
