Top Enterprise Level Sessions You Need to Attend at Summit This Year
Adobe Summit offers sessions for everyone – digital marketers, tech experts, creative folks, etc. but if you are in digital transformation and honestly if you are not up for a “practitioner” session here are our top picks.
How Williams Racing Creates the Perfect Fan Experience [S811]
Personalization at scale is a big topic at Adobe Summit and having the ability to deliver highly customized content, offers, and experiences to many individual users is a “bright spot” with AEP and AJO. In this session Williams Racing will review how the end-to-end customer journey is built for their fan experience. I am most excited to learn about their test and optimize approach to build their brand and fan experience. Take a pit stop while you are at Summit and see this session!
How to Make the Most of Adobe Real-Time CDP [S403]
If you’re wondering how to get the most out of your implementation, this is a session you shouldn’t miss.
I’m excited to see how marketers and tech pros at major brands are teaming up to use Adobe Real-Time Customer Data Platforms (CDP) in cool new ways to reach customers and give them personalized experiences. Finding out what CDP features they like best for building the most awesome customer experiences will be super helpful. And learning the best practices for putting a CDP in place and getting different teams on board will be the big takeaways.
Personalized Insights and Engagement with Adobe Experience Platform [SS6]
Are you looking to build a winning personalization strategy? You gotta check out Adobe Experience Platform’s (AEP) Personalized Insights and Engagement session.
Discover how Adobe’s tools—like Real-Time CDP (RT-CDP), Journey Optimizer (AJO), and Customer Journey Analytics (CJA) —help you deliver awesome, data-driven experiences for your customers. Integrated with Adobe Experience Platform, these tools help power experiences across Adobe and non-Adobe tools. This session is for everyone and features Adobe experts chatting about these tools and other cutting-edge tech like Attribution AI. With products like Adobe Analytics, Adobe Experience Platform, Adobe Experience Cloud, Adobe Real-Time CDP Connections, and more, you’ll gain super useful insights to help you build connected experiences for your customers.
Impactful Experiences: From Content Creation to Personalization [SS5]
The Summit Super Sessions are always packed full of excellent content, but unfortunately, they sometimes overlap. This session is a great alternative to SS6 if you are looking for something more focused on content, process optimization, and digital transformation.
No two companies are the same, and they all face unique challenges, however, the need for efficient and effective content delivery is universal. Depending on how your organization currently operates, this could mean a tectonic but necessary shift. If you feel like your organization simply moves too slowly – then this session is for you. This session has an all-star cast of panel members that will surely drive an engaging strategic discussion.
The Paradox of Consumer Personalization [S815]
If you don’t have to catch an early flight on Thursday (and aren’t hungover from the night before) then you may want to check out this thought-provoking session about personalization.
After two days of product announcements, tips, trends, and networking you will likely be itching to implement change. Before jumping into personalizing everything, take a step back and view the holistic user experience and what personalization can and should mean for your brand specifically. Quality beats quantity, and personalization is as much of an art as it is a science. It’s not easy to do it right, but if you need someone to help, just send us an email.
Analytics Center of Excellence: Tell the Full Customer Story [S116]
Value realization is difficult once you get your MarTech stack stood up. Measuring success, changing optimization strategies, increased competition, and limited analytics resources can be a challenge. I am really interested in hearing from Best Buy and how they have navigated value realization and measuring customer success.
This session hopefully brings everything to life with a CoE model for Analytics.
A Roadmap to Maximize the Value from your Martech Stack [S710]
Preparing for a new MarTech stack requires careful planning, communication, and collaboration between organizations. There is a lot of work that goes into a smooth delivery and maximizing the value of a new MarTech stack. In this session, NextEra Energy will walk through how they laid out a foundation for a MarTech operating model.
