Top 5 Adobe Summit 2023 Digital Marketer Sessions to Attend

Summit Is. Back.

If you haven’t heard (you have), the one and only Adobe Summit is returning to Las Vegas this month! The gargantuan Digital Experience Conference is taking place March 19-23, and is offering its traditional in-person experience for the first time post-Covid.

While Summit offers something for everyone in the digital space, the below sessions are handpicked for digital marketers like myself who are most excited to grow their testing, optimization and experience management expertise.

Here are five sessions I look forward to attending.

1. See Under the Hood of Adobe Experience Platform [S401]

AEP is Adobe’s holistic tool that enables “streamlining, collecting, managing, and acting on customer data across current and future applications.” Whether you are new to AEP or a seasoned vet with the platform, attending this session will give you a comprehensive understanding of how to manage all your data across Adobe’s various services. Here’s what to expect:

• The Experience Platform architecture and how it adds value to your MarTech stack
• Platform capabilities, integrations, and how these are leveraged by experience applications
• Guidelines for success with a platform approach

2. High-Volume Personalization at Scale [S402]

Take a deeper dive into AEP and explore the potential for building and optimizing customer journeys at scale. Topics will include:

• How the customer journey is powered across channels using Adobe Experience Platform and application services
• How to drive a global program by starting with a foundation to scale and adding incremental capabilities
• How to run end-to-end processes, from engineering to marketing, and do it all at scale

3. Going for the Gold with Your Personalization Program [S817]

Learn how to unlock the full potential of the Experience Cloud with cross-solution use cases from Dick’s Sporting Goods. Tailor experiences across the shopping journey that leverage Adobe Target, Analytics, and the Real Time Customer Data Platform. Highlights from this session include:

• The strategies for hitting it out of the park with Adobe Target
• Using Adobe Experience Cloud to turn ideas into action
• Helpful plays, real-life use cases, and ways to avoid the pitfalls

4. In-App Mobile Testing and Personalization with Adobe Target [L730]

Depending on where you look, mobile accounted for anywhere from 50-60% of all web traffic in 2022, with some fluctuations between industries. At the very least, mobile visits are responsible for half of your site’s traffic, with that number perpetually on the rise. Take full advantage of the powerful features and integrations of Adobe Target to maximize your mobile strategy. Key points that will be discussed include:

• Step-by-step workflows for activity setup in Adobe Target
• Configure customer lifecycle metrics for testing and targeting mobile experiences
• Leverage AI and machine language for cross-channel personalization in web and app
• Mobile SDKs and APIs for flexible implementations supporting iOS and Android platforms

5. Maximizing Conversions with Recommendations [S819]

You may have experience with Target Recommendations, but as this session’s agenda states, “there’s so much more to unlock.” Led by experts from both Adobe and Lenovo, this session will discuss tactics that include customizing algorithms and integrating Recs with Adobe Analytics. Some cool topics that will be covered include:

• Learn the unique recommendations use cases that drive sustainable revenue growth and optimize experiences
• See a global, collaborative optimization program that delivers improvement to the metrics that matter
• Discover the iterative benefits of using Adobe Analytics and Adobe Target together

As you can imagine, I’ve merely scratched the surface on the many awesome sessions that will be taking place this year at Adobe Summit. Check out the full session catalog here.

Also, if you’ll be attending Summit in person this year visit our landing page and let us know! We’d love to meet you.