Unlocking the Power of Adobe CJA and Adobe Experience Platform: Must-Attend Sessions at Adobe Summit 2025

Adobe Summit 2025 is just around the corner, and if you’re looking to maximize the value of your data, this is the event to attend. Whether you’re focused on gaining deeper insights through Customer Journey Analytics (CJA) or turning those insights into action with Adobe Experience Platform (AEP), Adobe Summit offers a range of sessions designed to help you level up your expertise.

This year, we’re breaking things down into two key focus areas:

1. See how the pros are using CJA to gather insights – Discover how leading brands are using CJA to uncover hidden trends, analyze customer behaviors, and measure impact with precision.
2. Learn how to activate on those insights with AEP – Once you have the data, what’s next? These sessions will help you bridge the gap between insight and activation, enabling personalized, real-time engagement across channels.

See How the Pros Are Using CJA to Gather Insights

Understanding customer journeys at a granular level is crucial for optimizing experiences. The following sessions will showcase how experts are leveraging CJA to make data-driven decisions that drive business outcomes.

Must-Attend Sessions:

1. 2025 Adobe Analytics Rockstars: Top Tips and Tricks [S101]:

   Hear from customers of Adobe Analytics and Adobe Customer Journey Analytics about their amazing tips, tricks, and power strategies. Add them to your portfolio for ways to positively impact your business. And if you’re willing to pick up the mic and duet with our Rockstars, you’ll receive a fabulous prize in addition to analytics fame. If you’re looking to deepen your analytics repertoire and become your company’s very own analytics virtuoso, don’t miss this session.

2. 8-Bit Insights: The Customer Journey Analytics Tips and Tricks Arcade [S103]:

   Ready to level up your analytics game? Join us in this retro arcade-themed session where we unlock the cheat codes to Customer Journey Analytics. Power up your insights as we explore new ways to visualize and share data, incorporate fresh data types into your analysis, and navigate hidden levels of customer journeys. We’ll help you outsmart data bosses and boost your high score in business intelligence. Plus, compete in classic arcade games on your phone for top scores and the chance to win exclusive CJA swag. Don’t miss this opportunity to supercharge your analytics skills and have a blast doing it.

3. AI-Driven Analytics: Adobe’s Vision for Customer Journey Analytics [S106]:

   Stay ahead of your analytics needs and grow your business with AI-driven analytics. Get tips for using gen AI features, like AI Assistant and Intelligent Captions, in Customer Journey Analytics. Explore the potential future of gen AI, including root cause analysis, propensity scoring, and data storytelling, and hear from experts and peers to gain insights on leveraging these features effectively. Cast your vote on the most valuable gen AI feature ideas and help shape the future of Customer Journey Analytics.

4. Amplify Your Customer Analytics: From Chess with Pawns to Power Plays [S112]:

   When you chose Adobe Analytics, you made a strategic decision to play chess instead of checkers with your clickstream analytics tool. But over the years, pressures from data privacy laws, first-party cookie lifespan, and the need to unify your analytics data with other enterprise sources may have left you feeling like you’re playing with pawns. Discover how to modernize from Adobe Analytics to Customer Journey Analytics by moving from device-based analytics to customer analytics encompassing experiences, experimentation, product, audience, content, and accounts and buying groups. It may be time to strategically position your queen in the center of the board, ensuring your customer data strategy is robust, comprehensive, and built to win.

These sessions will highlight real-world use cases, advanced analysis techniques, and innovative approaches to using CJA for deep customer insights. Whether you’re new to CJA or looking for ways to refine your strategy, these insights will be invaluable.

Learn How to Activate on Those Insights with AEP

Collecting data is only half the equation—activation is where the magic happens. With AEP, businesses can take insights derived from CJA and create personalized experiences, automate journeys, and drive meaningful engagement.

Must-Attend Sessions:

1. Deploy, Run, and Operate Adobe Experience Platform at Scale [S655]:

   Unlock the potential of Adobe Experience Platform and applications to drive business and operational wins with real-world strategies and actionable insights. Whether you’re a new or seasoned builder or operator, explore ways to implement, manage, and scale activation goals confidently. Learn to identify achievable use cases aligned to business priorities, master best practices for efficient workflows, and avoid pitfalls that hinder success. Using a real-world activation use case, learn to ensure precision, timeliness, and impact, whether activating audiences with Real-Time Customer Data Platform or orchestrating journeys with Adobe Journey Optimizer.

2. Leveraging Customer Experience Use Cases to Drive Better Business Outcome [S651]:

   Discover a dynamic framework designed to connect your customer experience technology directly to business results. Through real-world examples, learn how to align your technical capabilities to business value through use cases empowered by Adobe Experience Platform applications. Learn a use case mapping process to collaborate effectively with your stakeholders and proactively showcase your value. Get real-world success stories demonstrating the impact of this framework on driving business outcomes.

3. Maximize Marketing ROI with a Connected Intelligent Engagement Platform [S650]:

   With budgets under scrutiny, marketers must drive growth and prove ROI for every dollar spent. Today, a connected, intelligent customer engagement platform is key to accelerating customer journeys and delivering unified customer experiences. Discover how Macy’s leverages Adobe Experience Platform and its platform-based applications to transform customer journey campaigns into sustainable, scalable strategies that are now central to its go-to-market approach.

These sessions will help you understand how to use AEP’s capabilities—such as Real-Time CDP, Journey Orchestration, and AI-powered segmentation—to turn your insights into impactful customer interactions.

Hands-On Experience: Putting It All Together

While the sessions above provide a strategic and technical understanding of CJA and AEP, nothing compares to getting hands-on with the tools. If you’re looking to apply what you’ve learned and see an end-to-end use case in action, be sure to attend:

1. Composing Experience Delivery with Customized Workflow Automation [L610]:

   It’s not always easy to know whether automation is worth the effort, but this hands-on lab will show you how to build on Adobe Experience Platform in real time. Using Adobe Workfront, Developer Console, Real-Time CDP, Adobe Journey Optimizer, and Customer Journey Analytics, you’ll learn to set up automated workflows that streamline marketing operations. Whether you want to automate offer creation, generate performance dashboards, or optimize intake forms, this session will help bring your insights to life with scalable automation.

Final Thoughts

The Adobe Summit is the perfect opportunity to dive deep into CJA and AEP, learning from industry leaders and Adobe experts. By attending these sessions, you’ll gain actionable strategies to take your analytics and activation efforts to the next level.

Interested in more details about these tools, or want to connect on your solutions and how to get more out of your tools? Stop by the Softcrylic booth at Summit and talk to us!