Will this product solve my personalization needs? Webinar Re-cap

There are numerous MarTech products available in the market that will help you solve your personalization needs. But do these products actually solve your personalization issues. In a recent webinar, Jerry Helou along with Andy Johns and Chris Kreider tried to answer this question by dissecting a list of products that are supposedly meant for personalization by providing a brief product overview.

If you are currently in the process of evaluating your tools used for personalization then watch the full webinar video below or read the key takeaways from this session.

Key Takeaways:

• Personalization is all about understanding the uniqueness between each of your customers, collecting that unique information and leveraging it to deliver a personalized customer experience
• Sophisticated personalization techniques like delivering personalized messaging based on real-time activities or triggers can help brands gain a competitive advantage
• Personalization goes beyond just offers and marketing. It’s about the entire experience. If customers are shown irrelevant messaging on a brand’s website, it could disrupt their whole experience
• Adobe Target is a cross-channel and cross-platform personalization tool that allows site personalization and personalization in email (although it is limited). Target isn’t suited for render time personalization in email but it can be used for recommendation and is best used for product or content recommendations at build time. Although Target has a user-friendly UI, it requires developer input in order to get the best out of it
• Optimizely is a fantastic A/B testing tool with better web usability than Adobe Target. Since Optimizely focuses a bit more on mid-market, the pricing is also on the favorable side. Unlike Target, Optimizely wasn’t built for cross-channel tracking
• Salesforce interaction studio feels more like a journey manager than Adobe Target. On the surface, it is a little overwhelming and can be difficult to use and understand. but it might be a good fit if your business is already part of the Salesforce stack