Our client, a prestigious wholesale department store chain, was expanding their Retail Media Network (RMN) to enhance the shopping experience through relevant ads. An RMN is when retailers set up an advertising platform on their website, app, or other digital platforms within their network which allows brands and advertisers to reach consumers directly. Retail media networks provide a unique advantage by enabling advertisers to engage with shoppers when they are in a shopping mindset, making the advertising more relevant and potentially more effective. Advertisers can promote their products to a specific audience based on demographics, interests, and shopping behavior. In return, retailers generate revenue by selling advertising space and leveraging their customer data to create valuable, data-driven marketing solutions. This symbiotic relationship benefits both retailers and advertisers, enhancing the overall shopping experience for consumers and driving sales for the retailer.

Although our client successfully executed advertising campaigns through the media network set up by a 3^rd party platform, they struggled to measure true performance especially since it was limited to connecting online interactions to online sales. There was a gap in the data where in-store sales weren’t attributed to ad interactions happening on the website and mobile app. This lack of cross-channel visibility made robust attribution reporting impossible. Without understanding how ads drove offline sales, our client could not optimize campaigns or prove strong ROI to their retail media partner.

Softcrylic has launched a number of products and services to help you identify and target the right digital audiences.