Customer Profile Cleanup Doubles ROI and Elevates Marketing for North American Restaurant Chain
Challenges
CDPs have license limitations on the number of customer profiles and data volume. Our client, a growing restaurant chain, utilized Adobe RT-CDP but faced challenges due to exceeding their licensing limits and experiencing low match rates in campaign activations. The rapid growth of customer profiles resulted in overage charges and hindered effective cross-channel campaign management.
Our Products and Services
Softcrylic has launched a number of products and services to help you identify and target the right digital audiences.
Adobe Experience Platform Services
AEP is Adobe’s one-stop shop for all marketing technology needs. Softcrylic has partnered with Adobe on all fronts: Delivery, Alpha and Beta testing and Application Development.
Adobe Campaign Management Services
Softcrylic Adobe Campaign specialists can help manage your Adobe Campaign environment to build personalized email campaigns, recommend solutions, streamline processes and drive engagement.
Digital Analytics Services
Our team is well recognized for their expertise across Adobe and Google analytics solutions as well as their extensive knowledge of integrating with marketing technology platforms and tag management systems.
Related Insights
Our library created by our subject matter experts on their insights, observations, delivered through blogs, case studies and infographics.
