The case study was for one of the large-scale digital marketing and media agencies. Its principle services are communication strategy through digital creative execution, media planning, and buying and marketing analytics. The client serves Fortune 100 companies with their media buying and digital marketing initiatives. The company serves thousands of clients who work 24/7 in different global time zones.

Softcrylic was approached by a large-scale digital marketing and media agency to create a robust reporting platform for one of their largest clients, using a combination of data marts and Power BI. The project focused on delivering campaign reports in Power BI. However, it was soon realized that the client’s needs exceeded a simple reporting platform. They needed a way to help fill in the gaps and streamline many parts of their media supply chain.

After assessing these challenges, Softcrylic took a “data-first” approach to bridge the gaps in the media supply chain with the main focus on improving data quality. Softcrylic turned their reporting platform into a Data Platform that will supply data for reporting. The implemented solution swiftly addressed the gaps, improving the data reliability, strengthened campaign planning, and activation, and saves thousands of man-hours every month. The solution has been described in detail in the PDF Attachment. Please click on the download button to read.