The Weather Channel deployed disparate analytics systems from which they had to manually extract data and analyze performances to understand visitors’ behavior on their mobile and web platforms. The laborious process was time-consuming, inefficient and often reported data inconsistencies. To swiftly improve their data-driven decision-making, The Weather Channel needed an intuitive solution that can monitor cross-platform performances and visually report actionable insights.

Softcrylic implemented TapestryKPI, a cloud-based Data performance platform to automate Data Aggregation and Simplify Complex Reporting needs. TapestryKPI’s pre-built data connectors integrated the market’s leading web, social, analytics, and syndication platforms and even custom data sets that extracted, cleansed, and automated actionable reporting of their customer’s online behavior, visit frequencies, navigation patterns, mobile usage, etc.

The Weather Company, an IBM Business, is the world’s largest private weather enterprise. The company offers the most accurate, personalized, and actionable weather data and insights to millions of consumers and thousands of businesses. The company delivers up to 26 billion forecasts every day.