Our client, like many in marketing, has a requirement to identify audiences aligned with specific business objectives for targeted messaging. Softcrylic’s Audience Modeling framework presents a solution that combines machine learning with your first- and third-party customer data to uncover behaviorally distinct audiences. In this case study, we identify five new audience segments for our client to target. Three of these segments map directly to pre-determined marketing goals. As a final result, we define multiple opportunities for audience activation and targeted messaging for the new segments.

Softcrylic has launched a number of products and services to help you identify and target the right digital audiences.