Optimizing the Visitor Experience with Category Affinity at PenFed
Challenges
PenFed is a United States federal credit union headquartered in McLean, Virginia. Founded in 1935, PenFed serves over 2.5 million members worldwide. With financial products ranging from checking, savings, credit cards, mortgages, and auto and personal loans, PenFed strives to deliver excellent digital experiences for members and prospects alike. Due to the diversity of PenFed’s product offering, tailoring the digital experiences to align with the many unique interests of site visitors is paramount.
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