Join Softcrylic, Adobe and ActionIQ to discuss CDPs and whether you are ready to add a CDP into your technology Stack.
Customer Data Platforms (CDPs) are the hottest commodity in the marketing and advertising space. We see clients rushing to add them to their catalog of tools but there are so many flavors of CDPs that makes it easy to get lost when picking one. That’s not the only problem, the biggest issue we have seen is that many clients are not exactly ready for the CDP. In this webinar, we will talk about how to get your organization ready to standup, use and operate a CDP. We invited the experts from two of the leading CDPs, Adobe (AEP and RT-CDP) and ActionIQ (AIQ).
Session Topics
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1
How should clients prepare for a CDP?
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2
How and when do clients know they are ready for a CDP?
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3
What are the top challenges that clients are coming forward with when pursing a CDP?
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4
What do we think the landscape of CDPs will be post pandemic?
Webinar Recap
About Softcrylic
Softcrylic works with organizations to provide strategies, solutions and services through the lifecycle of data. We help capture, measure, activate, predict trends and deliver results to solve the ongoing challenge of running your business in a data-driven manner.
- Adobe Partner
- 19 Years of MarTech Expertise
- Certified Adobe Analytics & Google Analytics Consultants
- Certified Adobe Experience Cloud Consultants
- Our Tag Management Specialists are highly passionate MarTech professionals
- Integration Experience with multiple 3rd party marketing systems
- Robust Governance Process and excellent documentation
- Expertise in building Tags (formerly Adobe Launch) Extensions.
Customer Data Platforms (CDP) Consulting
CDPs have been around since 2013 but recently have been the center of customer segmentation and activation. At Softcrylic, we have a team of experts that have been involved in the CDP space from the beginning.
