In the second part of this series, we step into a real world example with a favorite client of ours, BJ’s Wholesale Club. In 2020 and in the midst of the pandemic and while many have paused their marketing spend, BJ’s saw the opportunity to grow. They innovated their Martech Stack and added a CDP into the mix. Why then and why a CDP? Vinoo Palayoor, Sr. Director of Enterprise Cloud Architecture, was the mastermind behind bringing this idea to life. Vinoo will join Jerry in this webinar to talk about the process that BJ’s went through to land on the CDP idea, select the right CDP, stand it up and the challenges they faced along the way. This will be a fun session, not to be missed!
Webinar Recap
About Softcrylic
Softcrylic works with organizations to provide strategies, solutions and services through the lifecycle of data. We help capture, measure, activate, predict trends and deliver results to solve the ongoing challenge of running your business in a data-driven manner.
- Adobe Partner
- 19 Years of MarTech Expertise
- Certified Adobe Analytics & Google Analytics Consultants
- Certified Adobe Experience Cloud Consultants
- Our Tag Management Specialists are highly passionate MarTech professionals
- Integration Experience with multiple 3rd party marketing systems
- Robust Governance Process and excellent documentation
- Expertise in building Tags (formerly Adobe Launch) Extensions. Read more about our AAM extension.
Customer Data Platforms (CDP) Consulting Services
CDPs have been around since 2013 but recently have been the center of customer segmentation and activation. At Softcrylic, we have a team of experts that have been involved in the CDP space from the beginning.
