Last summer, our client approached us with a request to identify small business owners for its loyalty program. We recognized this as a perfect use case for the audience identification and activation approach that we refer to as Softcrylic’s “audience modeling” process. In this webinar, we will discuss how we find new high-value audiences for marketing campaigns. After showing how we identify these audiences, we will walk through data activation, the collection of technologies and techniques used to target specific audiences.
Agenda
-
1
Introductions
-
2
Project history and background
-
3
Data sets and technologies
-
4
Results and findings
-
5
Activation approach
-
6
Future opportunities
-
7
Could this be useful for you?
Recap Blog
About Softcrylic
Softcrylic works with organizations to provide strategies, solutions and services through the lifecycle of data. We help capture, measure, activate, predict trends and deliver results to solve the ongoing challenge of running your business in a data-driven manner.
- AWS Consulting Partner
- 19 Years of Expertise implementing Data Platforms and Data Driven Solutions
- Certified AWS Architects and Engineers
- Extensive experience implementing Real-Time Data Solutions using AWS tech stack
- Provides robust PMO, Data Governance Process support for implementations
- Certified DevOps Engineers managing AWS infrastructure for clients
Softcrylic Audience Modeling Services
The Softcrylic Data Science & Analytics team has developed a unique and highly effective approach for leveraging customer data to identify high-value audiences for marketers. Our process takes a holistic view of your customers’ characteristics and delivers deep strategic insights and directly actionable marketing segments.
