Is the Adobe Client Data Layer (ACDL) more straightforward to implement than the classic W3C data layer?

Published onJuly 30, 2021

Abstract

We recently completed two Adobe Analytics implementations from scratch with two separate tech teams taking different data layer implementation approaches. One team used the new Adobe Client Data Layer (ACDL), and the other used the W3C data layer standard. During this time we kept track of how many bugs we ran into during implementation, and compare results. We also break down the types of bugs we encountered.

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