CDPs have become a popular solution for organizations looking to get a 360-degree view of their customers and optimize their marketing efforts, however, many are unaware of the challenges they will face with their implementations. In this webinar, we will walk through those challenges and discuss how a Pre-CDP can help with data ownership, activation, and reduce implementation cost.
Top Points of Discussion
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1
Defining Pre-CDP
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2
CDP Implementation Challenges
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3
Business Impact
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4
How Pre-CDP can help
Webinar Recap
About Softcrylic
Softcrylic works with organizations to provide strategies, solutions and services through the lifecycle of data. We help capture, measure, activate, predict trends and deliver results to solve the ongoing challenge of running your business in a data-driven manner.
- Adobe Partner
- 19 Years of MarTech Expertise
- Certified Adobe Analytics & Google Analytics Consultants
- Certified Adobe Experience Cloud Consultants
- Our Tag Management Specialists are highly passionate MarTech professionals
- Integration Experience with multiple 3rd party marketing systems
- Robust Governance Process and excellent documentation
- Expertise in building Tags (formerly Adobe Launch) Extensions. Read more about our AAM extension.
Customer Data Platforms (CDP) Consulting Services
CDPs have been around since 2013 but recently have been the center of customer segmentation and activation. At Softcrylic, we have a team of experts that have been involved in the CDP space from the beginning.
