Are you concerned about failing to catch key performance trends in your cross-channel marketing campaign data?
Are you looking for ways to optimize your campaigns for better ROI?
Are you interested in finding anomalies in your campaign performance to spot Ad fraud and campaign configuration issues?
Welcome to Synapse Analytics
AZURE SYNAPSE ANALYTICS
Having your marketing campaign data in the cloud enables you to perform analytics and predictions at scale cost-effectively.
Our Offer
Bring together marketing data from various channels, normalize and standardize data for analytics and reporting.
Using Azure Synapse Analytics, we will load, normalize and standardize Data for up to 3 channels of your choice.
Benefits of Azure Synapse Analytics
Easily collect additional marketing data using 90+ built-in Data Connectors.
Explore Impression Level data and Summary data from a single source of truth to derive deeper insights (Performance Summary & MTA Analysis).
Standardize Campaign Performance KPIs with user-friendly pipeline development interface.
Enable analysts to execute and automate ad-hoc workloads to answer business questions without engineering intervention.
Collaborate and share learnings on data across teams with streamlined code repository management.
At Softcrylic, we specialize in implementing data solutions in the Digital Advertising space for Agencies and Advertisers. We have resources with in-depth experience in the processes and tools that are involved in advertisement operations and analytics. We have built a Data Connector Ecosystem to quickly bring marketing data in-house. This experience coupled with our knowledge in Azure Synapse can help you implement a robust and secure Marketing Campaign Performance Reporting solution in a matter of weeks.
What can I do with Marketing Data in Azure Synapse?
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Optimize Campaigns
Understand opportunities to reduce costs, increase promotions, or pursue acquisitions.
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AdOps Performance
Understand Activation Accuracy, Unwanted Ad Delivery and Non Performing activations and avoid wastage on Ad Spend.
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Omnichannel Performance
Understand marketing performance across all delivery channels.
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Customer 360
Add first party data to your campaign performance data to build 360 degree view of your customers.
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Audience Modeling
Using data identify groups of similar customers or predict customer behavior.
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Detect Ad frauds
Identify outliers in your marketing campaign performance data and investigate Ad frauds.
Ready to make your marketing analytics easy?
Contact us now to start the conversation.
Unleash the power of data & analytics in Microsoft Azure
Build a single source of truth for all your data-structured, unstructured, or streaming-to drive transformative solutions like Bl and reporting, Al/ML, and real-time analytics.
