Marketing Data Foundation (MDF)
MDF Overview
Delivering exceptional customer experiences requires a comprehensive and accurate understanding of your customer profile
Softcrylic’s Accelerator Marketing Data Foundation (MDF) can efficiently integrate and organize all your first-party data, establishing a robust foundation for data activation and marketing strategies.
Why Choose MDF?
Advanced Data Wrangling
Advanced Data Wrangling
Transform raw, fragmented data into clean, structured assets using intelligent automation and scalable pipelines.
Identity Alignment
Identity Alignment
Unify customer profiles across channels and devices to build a single, trusted identity graph.
CDP Feeds
CDP Feeds
Seamlessly ingest, enrich, and activate customer data through real-time feeds into your Customer Data Platform.
Exploration & Delivery
Exploration & Delivery
Accelerate insights with intuitive data exploration tools and tailored delivery mechanisms.
Benefits of MDF
Quick Time to Market
Accelerate your MarTech rollout by preparing your 1st party data in an environment that is best suited for data wrangling
Data Ownership
Abstract data points that drive intelligence involved with developing key metrics required for activation, get the freedom required to migrate between CDP solutions based on business objectives
Go Beyond CDP
Accelerate your MarTech rollout by preparing your 1st party data in an environment that is best suited for data wrangling
Lower CDP Implementation Cost
Reduce your CDP implementation and operational cost by setting up a strong data foundation layer that delivers quality and use-case specific data to CDPs
Composable
Modular architecture that allows for various features of MDF to integrate with a variety of tools allowing for efficient integration with better use of existing investments and works with composable CDPs
Zero Copy Data Architecture
MDF sits on top of clients’ existing data infrastructure by taking compute to data and reducing data movement between environments, eliminating data redundancy and aligning with the client’s data compliance needs
End-to-End 1st Party Data Management
across all channels
Quick Time to Market
Accelerate your MarTech rollout by preparing your 1st party data in an environment that is best suited for data wrangling
Data Ownership
Abstract data points that drive intelligence involved with developing key metrics required for activation, get the freedom required to migrate between CDP solutions based on business objectives
What can you expect from your MDF?
Client Owned Implementation
You’ll have full access and visibility into both data and identity stitching logic, implementation done on your own infrastructure and containerized DevOps workflows to manage environment and deployments effectively.
Solution
Data collection workflows, data hygiene reporting, identity resolution logic, unified customer profile store, and aggregated activation ready data warehouse
Training and Delivery
Training and technical hands-off on platform management, documentation on data management workflows and source code with technical documentation on the implementation
