Softcrylic Achieves Adobe Journey Optimizer Specialization, Strengthening Its Leadership in Customer Experience Solutions

Published onAugust 19, 2025

Atlanta, GA – August 13, 2025 – Softcrylic, a trusted provider of data-driven marketing and technology solutions, is proud to announce its latest milestone: Adobe Inc has awarded Softcrylic with “Adobe Journey Optimizer Specialization”. This recognition, underscores Softcrylic’s deep expertise and proven success in delivering personalized, omnichannel customer experiences using Adobe’s innovative platform.

The Adobe Journey Optimizer Specialization is a prestigious distinction within the Adobe Solution Partner Program, highlighting Softcrylic’s commitment to helping brands create seamless and impactful customer journeys. By leveraging Adobe Journey Optimizer, Softcrylic empowers businesses to deliver real-time, contextually relevant experiences across email, mobile, web, and offline channels.

Key Highlights of the Achievement:

Expertise in Adobe Journey Optimizer: Softcrylic has demonstrated advanced proficiency in implementing and optimizing Adobe Journey Optimizer, enabling clients to orchestrate and execute personalized customer journeys at scale.
Proven Client Success: The specialization reflects Softcrylic’s track record of delivering measurable results, including improved customer engagement, retention, and ROI for clients.

Commitment to Innovation: This achievement reinforces Softcrylic’s dedication to staying at the forefront of marketing technology and delivering cutting-edge solutions to partners.

About Softcrylic

Softcrylic, a subsidiary of Hexaware Technologies, is a global technology and consulting firm specializing in data-driven marketing, customer experience, analytics, and application development. With a focus on delivering data driven marketing solutions, Softcrylic partners with leading technology brands to drive growth and innovation. For more information, visit www.softcrylic.com.

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Softcrylic

Softcrylic is a data consulting firm that is part of Hexaware. We bring a unique combination of strategy and engineering to the ever increasing complex problem of data. We tackle data challenges at the level of data capture and validation through data modeling and activation. We help organizations further benefit and understand their data through our engineering expertise on Microsoft Azure and Amazon AWS alongside Hexaware’s extensive experience and capacity in Engineering and AI.

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