Salesforce Data Cloud Consulting Services

Why Customer Data Cloud?

Customer Data Platform, formerly Salesforce CDP, collects and consolidates your customer data across both Salesforce Organizations and your external customer data sources – unifying your data into a single view of the customer.

Integrate and Unify Data

Bring data from any source into Salesforce Data Cloud with a high-scale data ingesting service. Bring the data together, unifying customer profiles across all touchpoints by connecting identities, engagement data, customer order, loyalty, and marketing journeys.

Audiences

Build high-value audiences using insights and filtering capabilities. Make every engagement personalized and cost-efficient, across email, mobile advertising, and the web.

Manage Consent

Manage consent with built in features for complying with regulations such as GDPR and CCPA.

Analyze and Visualize Data

Integrate with Business Intelligence platforms to analyze and visualize data for marketing and analytics needs. Salesforce Data Cloud connects natively to both Tableau and CRM Analytics.

Multidimensional Metrics

Create Calculated Insights based on data from existing fields to better understand customer behavior and trends. These metrics can include engagement scores, churn rate, LTV, purchase frequency, and more.

Data Activation

Activate segments to any platform based on in the moment customer behavior, including Marketing Cloud for marketing automation and Sales Cloud for sales automation.