Senior Director of New Business Sales & Business Development
Who We Are
For more than 20 years, we have been working with organizations large and small to help solve business challenges through technology. We bring a unique combination of engineering and strategy to Make Data Work for organizations.
Our clients range from the travel and leisure industry to publishing, retail and banking. The common thread between our clients is their commitment to making data work as seen through their investment in those efforts.
In our quest to solve data challenges for our clients, we work with large enterprise, cloud based and marketing technology suites. We have a deep understanding of these solutions so we can help our clients make the most of their investment in an efficient way to have a data driven business.
Softcrylic joined forces with Hexaware to Make Data Work in bigger ways!
Why Join Softcrylic?
Softcrylic is evolving into a data-first transformation partner helping CMOs and digital leaders modernize marketing through AI-powered platforms, accelerators, and outcome-driven engagements.
This role sits at the center of that transformation.
Senior Director of New Business Sales & Business Development
You will help define how Softcrylic goes to market in its next phase — shaping ICP focus, messaging, and how we win new logos in a rapidly changing MarTech and AI landscape. You will sell forward-looking solutions, not legacy services, and work closely with executive leadership as the GTM model evolves.
For the right sales leader, this is an opportunity to have real influence, visible impact, and meaningful upside while helping build what comes next.
We are looking to add a Senior Director of New Business Sales & Business Development to our Team! This is a Full-Time position and a Remote role.
Core Responsibilities:
- New Business Development & Market Expansion
- Identify, target, and close net-new client opportunities aligned to Softcrylic’s ICP
- Develop and execute outbound strategies to expand market reach and secure new logos
- Build and maintain a high-quality pipeline through proactive prospecting and strategic outreach
- Executive Relationship Building
- Establish relationships with senior marketing, digital, data, and technology leaders
- Lead value-based conversations focused on business outcomes, not features
- Serve as a trusted advisor throughout the sales cycle
- Pipeline & Revenue Ownership
- Own the end-to-end sales process from initial outreach through close
- Lead deal strategy, proposal development, pricing, and contract negotiations
- Maintain accurate pipeline visibility and forecasting within CRM systems
- Consultative & Solution Selling
- Sell data, AI, and MarTech transformation engagements tailored to client needs
- Collaborate closely with solution leaders and delivery teams to shape and close complex deals
- Translate complex technical concepts into clear executive-level value propositions
- Market & GTM Feedback
- Stay current on MarTech and AI trends, competitive dynamics, and buyer behavior
- Provide actionable market feedback to inform Softcrylic’s GTM strategy
- Represent Softcrylic at industry events, conferences, and client forums
- Measures of Success
- Consistent generation of qualified net-new pipeline
- Closed revenue from first-time customers
- Strong conversion rates from discovery to close
- Demonstrated ownership, urgency, and accountability
- Required Qualifications
- 10+ years of B2B sales and business development experience with a strong focus on net-new logo acquisition
- Proven track record of meeting or exceeding targets in complex, consultative sales environments
- Deep understanding of the MarTech ecosystem and buying landscape
- Demonstrated ability to self-source pipeline through outbound efforts
- Exceptional executive communication and presentation skills
- Preferred Qualifications
- Experience selling to CMOs, CIOs, Chief Digital Officers, or Data & Analytics leaders
- Background in consulting, digital transformation, or high-value solution sales
- Established network within the U.S. MarTech ecosystem
- Experience using CRM platforms and modern sales tools
- Compensation & Incentives
- Competitive base salary
- Performance-based commission tied directly to net-new revenue
- Accelerators for exceeding targets
- Compensation is designed to reward impact and new customer growth.
Role Summary:
- The Senior Director of New Business Sales & Business Development is responsible for driving net-new logo acquisition across mid-market and enterprise accounts within the U.S. MarTech market.
- This role is focused exclusively on new customer growth and is a critical contributor to Softcrylic’s next phase of revenue expansion.
- This individual is a proven hunter with deep MarTech expertise, strong outbound discipline, and the ability to sell complex, consultative data, AI, and marketing transformation solutions to senior decision-makers.
- Success is measured by qualified pipeline creation, closed new revenue, and market impact.
This is not an account management role.
