Solutions Architecture Group
Need help to align your marketing strategy to technology?
We specialize in bridging the gap between marketing strategy and technology, offering a range of services including design, architecture, implementation, and ongoing operations.
Solutions Architecture Group
Looking to upgrade your marketing tools for improved performance?
We’ll check your current status and suggest ways to enhance it. Additionally, we’ll assist in evaluating potential marketing tools.
Solutions Architecture Group
Need to maximize your Martech ROI with expert guidance?
We specialize in training your team, managing data, and integrating your tools. We keep you updated with the latest practices to maximize your technology investment.
Digital Experience and Multi-Solution Architecture
Disruption in the MarTech & AdTech landscape combined with unpredictable online shopping behaviors complicates the delivery of personal and engaging digital customer experiences. These complex cross-channel digital marketing initiatives demand a digital-first culture and a stack of multiple marketing platforms, and solutions. In this process, businesses cannot afford to ignore any gaps in weaving UI, UX, Design, Mobility, Content, Technology, and Industry expertise. Softcrylic’s Multi-Solution Architecture and Digital Experience practitioners partner with your cross-functional teams to understand your vision and prioritize and empower you to maximize your digital marketing effectiveness.
Our Services
Below are our most frequently offered services and areas of expertise. This overview does not represent an exhaustive list but highlights our core capabilities.
Martech Stack Evaluation/RFP
- Assess and evaluate existing Marketing technology stack.
- Support clients in Martech RFIs and RFPs.
- Identify areas of improvement in relation to short- and long-term goals.
Organizational Structure
- Change Management
- Data Driven Operating Model
- People and Process Alignment
- Staffing and resource positioning
- Internal business case development
Use Case Development
- Develop marketing use cases from the ground up.
- Expand on existing use cases and flush them out to be ready for execution and measurement.
- Align use cases to the underlying technology to empower it.
Martech Integrations
- Design and implement integrations across different technology stacks.
- Best practices for future-proof system integrations to support use cases and underlying technology.
Use cases for Engagements
We offer various levels of engagement, from short workshops to in-depth audits. We can work with you in whichever model best suits your needs.
Testimonial
Over the years, Softcrylic positioned themselves as an essential technology partner for us, supporting us on multitude of MarTech initiatives from overall capabilities assessment & architectural POV, to very specific and complex Adobe Target and Customer Data Platform work. They possess deep technical expertise, but also bring a very pragmatic and strategic perspective and insights. True partner and extension of the team I’d recommend without hesitation.
– Sasha, Vice President – Digital & Customer Analytics & MarTech at Panera Bread
Let’s redefine your Digital Marketing Effectiveness!
Register for an exclusive
Digital Experience Workshop.
Digital Experience Workshop.
Workshop covers the following to leverage your MarTech and AdTech Services
- Discovery & Technology Assessment
- Digital Strategy Development & Recommendation
- Digital Strategy Execution & Implementation
- Value Realization and Strategic Guidance
Jerry Helou, Ph.D.
Senior Director, Data Activation
Contact us now
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