Archives

In today’s hyper-competitive landscape, marketing executives are under constant pressure to deliver faster, smarter, and more measurable results. One of the most powerful tools at their disposal [...]

In early November 2025, I had the opportunity to attend the Adobe Champions Forum at Adobe Headquarters in San Jose, my first time participating as an Adobe Analytics Champion and it exceeded my [...]

Our team was given the opportunity to be invited to the Adobe Data Prep for Data Collection beta program. This blog will give an overview of what the Data Prep for Data Collection tool is able to do.

Adobe Experience Platform Web SDK is the newest product in the Experience Cloud lineup for data collection. To better understand this new offering, let's first compare a legacy implementation and [...]