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A Pre-CDP environment speeds up the implementation as it helps activate all the marketing use cases much more easily because it organizes all your marketing data effectively and allows you to [...]

In part 3 of this webinar series, we will explore what you can expect from migration and how you can prepare your organization for the CDP implementation process.

In part 2 of this CDP series, Jerry Helou and Vinoo Palayoor will walk you through their experiences in selecting and implementing a Customer Data Platform (CDP) at BJ’s Wholesale Club.