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Welcome to part three and the final piece to the puzzle that I hope will answer your questions on how integrating Adobe Campaign (AC) and Adobe Audience Manager (AAM) can benefit cross-channel [...]

In the first post of this three-part series, we discussed the meaning and value of cross-channel activation. Today, we will dive deeper into the technical integration between Adobe Campaign (AC) [...]

In March 2017, I had an opportunity to present on this topic to a large audience at the Adobe Summit in Las Vegas. I always knew that cross-channel activation was important for my clients but I [...]

I often find myself looking for the best way to describe what I do to new clients especially when my title (MSA) is commonly interpreted as Master Service Agreement. It is more common than you [...]