The Role of Taxonomy in the Media Supply ChainOctober 22, 2019In this whitepaper, the author proposes the role of Taxonomy to simplify reporting by further grouping the crucial data embedded in the campaign.
Data Platform Modernization and its importance in Marketing Analytics at large-scale Media AgenciesOctober 21, 2019Data Platform Modernization and its importance in Marketing Analytics at large-scale Media Agencies.