CDP & Current Technology Stack
Read this blog to understand how customer data platforms (CDPs) play the role of middleman so to speak between customer data and company tools providing a 360 view of the customer.
Digital Analytics Campaign Tracking Codes Part 1: Landing the right Campaign Tracking Code Structure
This is part one of a three-part series on Digital Analytics Campaign Tracking Codes. In this part, we will explain how to land the right campaign structure that will help you accurately track [...]
Recap of Programmatic I/O NYC 2018
This was my second year attending AdExchanger’s Programmatic I/O in New York City. The conference is very unique and specialized in its topics that keeps bringing me back. I have been following [...]