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The fourth installment of this blog series draws a comparison between Adobe Audience Manager (AAM) and Salesforce Audience Studio (Krux) in terms of features, usability, and vision. This will [...]

Welcome to Part III! I could sense that you are hooked by now and asking for more. The post-implementation phase is exactly where the rubber hits the road. This saying is so true because by now [...]

The second installment in this series draws a comparison between the setup process of both Adobe Audience Manager and Salesforce Audience Studio.

The first part of this Adobe Audience Manager and Salesforce Audience Studio talks about data collection. The biggest selling point of a DMP is the idea of collecting behavioral data (Web, App [...]