Is Your Business Using the Right Marketing Model?
This blog post shows how adopting a new attribution model can help transform your business by allowing you to achieve new insights into the customer journey.
Introducing Tapestry Passport – An MTA Solution
Tapestry Passport is an intelligent Multi-Touch Attribution solution that captures the full user journey to conversion and provides marketers with audience and marketing insights.
Ingredients for a Successful MTA Implementation
Multi-touch attribution (MTA) tools are designed to assign credit across multiple channels algorithmically by finding patterns across customer journeys. Find out the two key components necessary [...]