Tapestry Passport
Tapestry Passport is an intelligent Multi-Touch Attribution solution that provides a complete picture of which marketing and non-marketing channels drive actual value to conversion. Tapestry Passport captures the full user journey and provides marketers with audience and marketing insights.
Attribution Report
This is really the core of MTA. This report shows the attribution value for each dimension (channel, campaign, etc.) in terms of last touch (non-algorithmic) and multi-touch (algorithmic).
Budget Optimizer
Given spend, revenue, and algorithmic attribution data, mathematical optimization can guide your organization’s marketing budget allocation.
Performance Insights
This report provides very rich views of the attribution outputs by plotting multiple dimensions of the MTA data in one place. These views require some effort to interpret properly but can yield deep insights.
Tapestry Personalizer
Tapestry Personalizer powers your site and app content by finding critical signals in your users’ behaviors. Personalizer delivers personalized messaging, content and advertisements to your customers through your current CMS to increase user experience, retention and conversion rate.
Site Content
Optimize placement of banners and recommended content on your site to improve your UX and engagement. More engaged customers are more likely to purchase products, click ads and have higher lifetime values.
App Content
Boost app engagement by personalizing content and user experience. High-quality app experience not only improves user engagement, but also downloads as your app’s reputation for quality spreads by word of mouth.
Ad Serving
As a publisher, you know that visitor engagement is only part of the story. Click-through rate is highly valued by advertisers and can be optimized through your visitors’ behavioral signals.
Tapestry Boomerang
Tapestry Boomerang monitors behavioral signals from customers in your digital spaces to construct high-intent audiences for ad targeting. Choose custom behaviors to trigger Boomerang, optimized for your customers and your business. Boomerang is so flexible and lightweight that we’re offering a free trial program.
Behavioral Targeting
Trigger ad targeting based on real-time behavioral signals like product page views, form submissions or cart/search abandonment.
High-intent Audiences
Identify customers that have intent to purchase and target them with product-specific messaging, increasing marketing efficiency and decreasing time-to-conversion.
Automated Collection
Behavioral audiences are automatically collected and any other filters are applied to generate customer lists for delivery to your CRM, DMP or other marketing platform.
Analytics Shift
Analytics Shift provides a powerful and efficient solution for warehousing and interacting with your web analytics data. If you want greater data access and more powerful insights than your web analytics platform can provide, you need Analytics Shift.
Analytical Flexibility
Allows for the application of more advanced analytics methods to better find the hidden insights in your data.
Democratized Access
Removes the technical hurdles associated with extracting and transforming enormous quantities of data, allowing access to analysts of all skill levels.
Integration with BI Tools
Use your data to build dashboards customized for your business needs.
Insights
Our library created by our subject matter experts on their insights, observations, delivered through blogs, case studies and infographics.
